Marketing Graphic Designer

JOB SUMMARY

Directly works with and supports the Marketing Team which consists of the VP of Marketing, Marketing Communications Supervisor and Marketing Communication Specialist. The Marketing Team supports business to business sales efforts in all industry channels we serve such as theme parks, convenience stores and sports. The Marketing Graphic Designer specializes in developing creative imagery in the branding and delivery of high-quality sales material as part of the company's marketing efforts.

The Marketing Team provides strategic direction, and the Marketing Graphic Designer is responsible for creating concepts and visual representations including photography and videos to meet objectives. Furthermore, as a Marketing Graphic Designer, it is also essential to keep abreast of the latest graphic and color trends.  The Marketing Graphic Designer will also be responsible for assisting in updating the Company website with graphics, product/component images and photos.

CORE RESPONSIBILITIES

• Design and Produce Marketing Materials
  • Catalogs (Digital Flipbooks and Print)
  • Brochures/Sales Sheets
  • Trade Show Graphics
  • Infographics
  • Design of Print and Digital Ads
• Photography
  • Color Correcting/Editing & Trimming all photos
  • Take Product photos, create layout themes
    • Take product and component photos for digital and print application
    • Stage photographs to replicate ‘real world’ scenarios
  • Lifestyle Images
    • Implementing product images into stock photography for use in digital and print applications, including large scale graphics for trade shows
    • Creation of ‘filled’ product images utilizing sourced food & beverage images
• Create Short Promotional Videos
  • Recording video using phone or digital camera
  • Editing of video
• Corporate/Internal
  • Branding/Logos and style guide creation and management
    • Suggest design elements for updating all literature and presentation templates
  • Assisting with the maintenance of the Whirley-DrinkWorks! website
  • Template and upload new product Ability to create motion graphics
    • Photos
    • Tracking and updating product component colors as needed
    • Creation of other graphics/images across entire site as needed

· Other: Responsible for performing other tasks and duties as assigned.

GENERAL CONDUCT:

• Maintains respectful working relationship with TeamMates to promote teamwork and a positive work environment.
• Committed to Continual Improvement to raise personal performance above the standard and to develop new methods to eliminate waste, improve productivity and reduce customer complaints.

• Maintains excellent attendance as defined in the Company’s Attendance Policy.
• Supports, enforces and complies with all company policies and procedures, including safety and quality.
• Submits new ideas to improve Safety, Quality and procedural operations that will benefit the Company.
• Actively participates in meetings and discussions by providing suggestions for improvement, problem solving and offering feedback.
• Performs duties in a manner that encourages teamwork and sets a positive example.

REQUIRED TRAINING:

• Adobe Creative Suite – Photoshop, InDesign, Illustrator, Premiere Pro, After Effects, etc.
• Microsoft Office

REQUIRED SKILLS / ABILITIES:

• Proficient with a DSLR Camera, and experience with lighting products using a photo booth
• Ability or experience in promotional videos or motion graphics
• Marketing & sales content writing capability preferred
• Ability to multi-task and work in fast paced environment
• Excellent partnership and communication skills
• Desire to continue building skill set through training

EDUCATION AND EXPERIENCE:

• Associates Degree with four years’ experience to meet requirements.
• Bachelor’s degree in Graphic Design and two years of relevant experience preferred.
• Required experience in graphic design and photography with experience in creating short promotional videos preferred

PHYSICAL REQUIREMENTS:

• Prolonged periods of standing, walking, or sitting.