What are the responsibilities and job description for the Senior Marketing Asset & Delivery Systems Manager position at Whole Foods Market IP. L.P.?
The Senior Marketing Asset & Delivery Systems Manager oversees features, functions, roadmaps, assets, and user profiles for various marketing platforms to enable marketing activation across various channels for Whole Foods Market and Amazon Fresh. The ideal candidate is a seasoned marketing asset manager with advanced proficiency managing DAM systems, experience leading DAM system migrations, and the ability to continually drive efficiency within DAM systems.
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The Senior Manager leads the organization through expertise in storage and archival of all marketing assets including final creative design files, photography, video digital, audio, and multimedia assets for Whole Foods Market and Amazon Fresh. This includes leading strategy for development and enhancements related to DAM framework, catalogs, nomenclature, metadata, usage rights, etc. The Senior Manager also orchestrates the delivery of marketing assets across various platforms used for distribution, printing, display, audio, and auditing assets.
Day-to-day, this Team Member will perform as administrator of DAM platforms, including quality control and review of assets uploaded, training users as needed, and overseeing long-term strategic planning for DAM systems. The manager will be the liaison for Marketing, Technology, Ecommerce, Store, and Amazon partners who access the DAM and delivery systems.
The Senior Marketing Asset Manager is a member of the Global Marketing team reporting to the Senior Team Leader, Creative Production & Marketing Business Operations. The Senior Manager will also oversee workload, prioritization, and mentorship for a Marketing Asset Manager, as well as partner with the Marketing Systems Manager supporting DAM. This position is based in Austin, TX, with the expectation to work five days a week from our downtown office.
Responsibilities :
- Design and maintain the integrity of data architecture, naming convention, and metadata within the DAM and delivery systems.
- Collaborate with Marketing, Creative, Packaging, Tech, UX / UI Design, Ecommerce, Learning & Development, Events, Store, and Amazon teams to understand and address the needs of all DAM users.
- Innovate, streamline, and manage DAM workflows by creating policies and processes to provide standardization, structure, and consistency in nomenclature and metadata requirements.
- Design and refine the DAM data schema to improve the user experience and searchability of assets.
- Streamline, manage, and audit user profiles, permissions, and accessibility with adherence to security policies.
- Audit assets and associated metadata for accuracy and completeness.
- Develop training materials, video tutorials, and educational sessions to foster software proficiency and DAM compliance.
- Collaborate with Contracts Manager to develop a process to review assets pending T&R / usage rights expiration and capture renewed usage rights in DAM.
- Assist Contracts Manager in researching asset usage inquiries.
- Drive team efficiency in production by creating a system that easily surfaces existing assets by search, avoiding the creation of duplicate or similar assets.
- Be familiar with the library of existing / recent creative assets to make recommendations as appropriate.
- Oversee expense planning and tracking including projecting annual budget needs, updating quarterly forecasts, and managing individual projects to approved estimates.
- Drive the overall vision and strategy for software quality, including troubleshooting platforms, documenting bugs, and suggesting feature improvements with external stakeholders.
- Lead strategic planning of DAM shared platforms, including prioritizing new features and enhancements.
- Lead and mentor Digital Asset Manager to continual growth and provide opportunities to lead.
- Manage partners and potentially contractors, interns to success.
Qualifications :
At Whole Foods Market, we provide a fair and equal employment opportunity for all Team Members and candidates regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity / expression, age, marital status, disability, or any other legally protected characteristic. Whole Foods Market hires and promotes individuals solely based on qualifications for the position to be filled and business needs. Whole Foods Market works with job sites like Indeed, LinkedIn, and ZipRecruiter to promote opportunities at our company. We encourage and recommend all candidates to apply via our site.
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