Senior Business Analyst (Lifecycle Marketing)

At WHOOP, we're on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

The Marketing Analytics team at WHOOP helps drive smarter, data-backed decisions that fuel sustainable growth. We work closely with stakeholders across marketing, product, and growth to ensure that insights translate into meaningful business outcomes. Our team values collaboration, curiosity, and structured problem-solving—using data to bring clarity to complex challenges and helping WHOOP optimize how we engage and retain members.

We are seeking a Senior Business Analyst to support our Lifecycle Marketing (LCM) team, which plays a critical role in engaging, retaining, and monetizing our member base. This role will drive insights that optimize WHOOP’s marketing campaigns, refine customer segmentation strategies, and improve retention and engagement metrics. You will work closely with LCM, Data Engineering, and Product teams to ensure data-driven decision-making and campaign effectiveness.

• This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office. *
  
  

Responsibilities

• Analyze engagement, retention, and conversion metrics across lifecycle marketing campaigns. Deliver actionable insights to optimize messaging, targeting, and timing.
• Design, analyze, and interpret A/B tests for lifecycle marketing initiatives. Provide recommendations based on statistical rigor and business impact.
• Leverage data to refine audience segmentation strategies, ensuring targeted and personalized messaging that enhances user engagement.
• Develop and maintain automated reporting solutions for LCM using tools such as SQL, Snowflake, and Sigma. Support ad hoc data requests to drive strategic decisions.
• Partner with LCM, Growth, Data Engineering, and Product teams to improve campaign effectiveness, troubleshoot issues, and enhance marketing data pipelines.
• Monitor key data pipelines (Hightouch, Iterable, Eppo) and campaign performance dashboards to identify and resolve discrepancies in reporting and audience segmentation.
  
  

Qualifications

• Bachelor’s degree in Marketing, Business, Data Analytics, Statistics, or a related field.
• 4 years of experience in marketing analytics, business intelligence, or a related field, ideally within a subscription-based, consumer, or digital marketing environment.
• Proficiency in SQL and experience working with large datasets in cloud data warehouses (e.g., Snowflake).
• Strong understanding of A/B testing principles and experimentation frameworks (e.g., Eppo).
• Experience with marketing automation platforms (Iterable preferred) and customer segmentation tools (e.g., Hightouch).
• Ability to translate complex data into actionable insights and communicate findings to both technical and non-technical stakeholders.
• Self-starter with strong problem-solving skills and the ability to manage multiple priorities in a fast-paced environment.
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
  
  

Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.