What are the responsibilities and job description for the Content Marketing Specialist (San Diego only) position at Whova?
Exciting job opportunity in Marketing! 🚀
We are recruiting for full-time Content Marketing Specialist located in San Diego, CA, with a hybrid working schedule. See our latest video 📹 here :
Whova is a fast-growing company with a top product in our space, supporting events in 100 countries. Our brand-name customers include US-Bank, Stanford, L’Oreal, Hilton, LEGO, Vetafore, NASA, IKEA, TEDx, etc. We are proud to be recognized as one of the Best Places to Work in San Diego 🏖️ 5 years in a row, and also won the ⏫ Fastest Growing Private Companies award for 3 years. Recently Whova won the Event Technology Awards’ Best Product Team Award 🏆, People’s Choice Award 🏅 in 2018, with the most votes from event industry professionals, and also Best Event APP Award in 2019. Whova also made into the 🔝 Global Top 50 Software Companies in G2's ranking.
Why Join Whova?
Make a difference! Our goal is to change lives with our product.
Work on exciting and impactful projects
Fantastic opportunities for career growth and development
Fun, authentic, and supportive team environment
If you're passionate about technology and marketing, this is an ideal opportunity to enhance your marketing skills. You'll have the chance to explore innovative methods of engaging with our audience, introducing new product features, expanding our customer base, and boosting website traffic. Send your resume to ✉️jobs@whova.com directly, if you are interested. 🙋
Required Skills and Capabilities :
2 years of experience in writing long form contents like blogs, e-books, brochures, etc. (not social media or email marketing)
You can write copy that inspires and guides customers into action, including positioning and copy for new features, transactional experiences, and microcopy.
You can design and execute, test and iterate on campaigns to drive awareness, consideration & engagement, across marketing channels (landing pages, ad campaigns, in-product).
You have experience naming or labeling areas of an experience, including new features and site navigation.
You have outstanding communication skills and can clearly articulate your rationale for content or copy recommendations.
You can partner with performance marketers on outbound marketing and advertising strategies and programs to drive consumer awareness, adoption and long term engagement.
You are curious and continuously learning about how to engage customers and speak to their pain points.
You bring order and sense to complexity. You love developing hierarchies of information and developing simple content flows.
You are comfortable in a fast moving environment. You can juggle multiple priorities and navigate between strategic work and detailed execution.
You have a growth mindset and a positive, action-oriented approach to work.
Major Responsibilities :
Develop content which reflects our brand and mission, drive key impact goals, while focusing on the issues that people care about.
Build our content marketing engine from the ground up, from strategy to execution to measurement. Plan, conceptualize, and execute content across channels, including SEM, SEO, email, video, articles, issue landing pages, etc.
Develop the content strategy and information architecture that evolves our product experience to drive acquisition, engagement, and retention.
Make sense of complexity—determine hierarchies of information and content flow partnering with design using site mapping, content hierarchy in wireframes and prototyping for websites, marketing landing pages, blogs, and more.
Build brand voice, clear narratives, and drive influence across the whova.com experience to ensure we are delivering customer value and comprehension.
What You Will Gain
Salary : $45K - $65K annual salary with benefit, based on experiences in writing long form marketing content (blogs, e-books, brochures, video scripts, etc) for B2B SaaS products.
18 days paid time off / paid sick leave
Health benefits package
Fast-growing career potential in a fast-growing software company
Fun, upbeat, and collaborative working environment
Two company-provided lunches each week
Working from home every Friday
Salary : $45,000 - $65,000
