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Digital Producer

WHRO
Norfolk, VA Other
POSTED ON 4/1/2025
AVAILABLE BEFORE 4/25/2025

Job Details

Job Location:    WHRO - Norfolk, VA
Position Type:    Full Time
Salary Range:    Undisclosed

Description

Job Summary:

The Digital News Journalist is part of the team responsible for ensuring the WHRO newsroom is reaching all of Hampton Roads, targeting our content to reach the people who need and rely on it.

 

This person will work closely with a Digital Newsletter Producer to organize, produce and share WHRO’s journalism on various platforms, engage with out dedicated audience and implement strategies to appeal to new audiences.

 

This person will assist in implementing the station’s larger engagement strategy in the newsroom through work on the journalism newsletter, social media accounts and brainstorming new, creative ways to share WHRO’s award-winning work with our dedicated and future audiences.

The Digital Producer will help prepare and build WHRO Journalism’s daily newsletter and create social media content. This person should be knowledgeable of social platforms and trends and be passionate about creating original and interesting multimedia assets like video and imagery.

Supervisory Responsibilities:

  • None

Duties/Responsibilities:

  • Select stories, write and edit copy for a digital newsletter that includes content from local, state and national news partners and consider cross-departmental content for possible inclusion.
  • Work with reporters, editors and Digital Newsletter Producer to help manage the online presentation of news stories on the WHRO website, including writing or rewriting accurate, SEO-friendly headlines
  • Work with the station’s digital strategies department to become one of the newsroom experts on the station’s content management system.
  • Make sure WHRO Journalism’s digital platforms are up-to-date. This includes a podcast feed and website.
  • Generates ideas and processes for supplemental web and social media content
  • Write and produce content for social media platforms based on WHRO reporter work
  • Assist with newsroom content creation on social media sites like Facebook, Instagram and other emerging sites
  • Other duties as assigned

 

Qualifications


Required Skills/Abilities:

  • Sound news judgment
  • Knowledge of social media content creation and ethics
  • Ability to execute complex plans in cooperation with several departments
  • Knowledge of or ability to quickly learn content management systems
  • Ability to manage podcast feeds
  • Basic understanding of HTML and photo editing
  • Proficient communication skills
  • Demonstrate time management and priority setting skills
  • Capacity to work collaboratively and effectively within small teams

Education:

  • An Associate’s degree or equal experience in media, journalism, liberal arts or related field

Experience:

  • 1 or more years’ experience in a newsroom
  • 1 or more years of experience in audience engagement or social media platforms

Additional Preferred Skills:

  • Working knowledge of digital or graphic design
  • Experience creating interactive visualization based on data
  • Audio editing or scripting experience
  • Experience working in Luminate newsletter building platform

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