What are the responsibilities and job description for the Strategic Marketing and Business Development Lead position at Wiggin and Dana LLP?
Job Description
Wiggin and Dana LLP is seeking an experienced Assistant Director of Marketing and Business Development-Litigation to join our marketing team. As a key member of our team, you will be responsible for developing and executing strategic marketing programs to drive business development priorities.
Responsibilities
- Develops and implements marketing strategies to support practice group goals.
- Manages marketing resources and budgets to achieve business objectives.
- Identifies and develops new business opportunities through market research and competitor analysis.
- Collaborates with practice groups to develop client acquisition strategies.
Requirements
- Bachelor's degree in marketing, communications, or a related field.
- Minimum 6 years' experience in marketing and business development in a professional services environment.
- Proven track record of successfully developing and implementing marketing campaigns.
- Excellent written and verbal communication skills.
- Ability to work in a fast-paced environment and prioritize multiple projects.
