What are the responsibilities and job description for the Public Relations Specialist position at Wild Adventures?
Essential Functions Statements:
- Develop and implement communication strategies and tactics to support the overall Marketing Plan.
- Serve as the park’s chief storyteller, creating and disseminating compelling narratives about events, additions, and happenings within the park.
- Secure favorable press coverage across various media outlets, managing and mitigating any negative coverage.
- Schedule and make media appearances, serving as the primary on-camera spokesperson for the park.
- Develop, pitch, and follow up on story ideas for media coverage.
- Build and maintain relationships with key media contacts in South Georgia and North Florida.
- Assist the Director of Sales & Marketing in developing and monitoring marketing budgets.
- Contribute to the development of copy for promotional materials, including brochures, rack cards, mailers, websites, etc.
- Collaborate with Guest Services to respond to customer communications received through the park’s website and social media.
- Develop and maintain a crisis communications plan, managing the park's response to any crises effectively.
- Strategize and oversee the park’s social media channels and influencer outreach, ensuring creative and engaging content production.
- Lead and manage the park’s community relations activities, securing involvement in relevant events and charitable efforts.
- Facilitate internal and external communications, collaborating with all departments.
Other Job Functions:
- Represent the park in various professional groups and associations.
- Assist in the creation and execution of the park’s special events.
- Act as a media and community advocate within park management.
- Perform other duties as specified.
