Sales Manager

· Implement sales strategies and tactics to support the park’s Marketing Plan

· Prospect to find new sources of group revenue.

· Establish and maintain relationships with group and consignment clients.

· Maintain systems for sales lead generation to include CRM, direct mail, trade/consumer shows and traditional sales efforts.

· Generate new business and support existing business in sales channels including Corporate, Scouts, Church, Special Interest (band, choral, performance, fraternal) and Education Groups (field trips, homeschool, education days).

· Work with marketing team to develop content for any/all sales collateral including but not limited to website, direct mail pieces, brochures, flyers and emails.

· Drive revenue and EBITDA through day admissions, season pass, catering and event sales.

· Represent park at various trade/travel shows.

· Represent park within various professional groups.

· Assist in creation and execution of park’s special events.

· Act as a group client advocate among park management.

· Must be willing to work outside his or her zone of assignment to fulfill general park needs on occasion

· Ensure compliance with all Herschend Family Entertainment and Wild Adventures policies and procedures

· Represents the company to guests and other team members in a positive and friendly manner

· Satisfies Wild Adventure’s standards for performance and conduct. For example, reports to work regularly and on time

· “Create Memories Worth Repeating” for our Guests by exceeding guest expectations

· Perform other duties as assigne