Director of Sales

About the Role

Reporting directly to the CEO, the Director of Sales will play a pivotal role in developing and executing a sales strategy that drives revenue across multiple business-to-business channels. This leader will be responsible for building and managing partnerships in retail, wholesale, and food service, expanding the reach of both Wild Alaskan Company (WAC)-branded and white-label products. This is the first sales role, and the Director of Sales must therefore flex seamlessly between the role of a strategist to develop WAC’s sales program and that of a tactician executing as a sales agent to ensure alignment with company goals and daily sales objectives.

Working closely with the Brand & Innovation team and key members of the company’s vertically integrated supply chain, the Director of Sales will ensure a cohesive approach that aligns supply chain efficiencies, product innovation, and brand integrity. This alignment will support the company’s commitment to quality, transparency, and sustainable sourcing, fostering strong customer relationships and driving B2B revenue growth across food service, retail, and other wholesale accounts. Th

About You

The ideal candidate will bring a robust network within the grocery and food service industry, particularly in frozen seafood, enabling them to leverage relationships and unlock new market opportunities. They should have demonstrated leadership experience, with a proven record of building and scaling national sales programs from the ground up and achieving substantial revenue growth. An entrepreneurial mindset is essential, as the role requires agility in a fast-paced environment and a creative approach to identifying and capitalizing on sales opportunities. Additionally, the candidate must demonstrate strategic and tactical flexibility, balancing high-level strategy with hands-on execution.

Core Responsibilities

Develop and Implement Sales Strategy and New Account Roadmap: Collaborate with the CEO to create and execute a comprehensive sales strategy that drives B2B revenue growth across retail, food service and other wholesale accounts.

Establish and Report on KPIs: Define key performance indicators (KPIs), develop and manage a B2B sales forecast with accuracy, and regularly report progress against growth targets to the CEO and Board of Directors, providing insights and data-driven recommendations.

Drive Revenue Growth and Profitability: Set ambitious growth objectives and execute strategies to increase revenue across retail and wholesale accounts, prioritizing sustainable profitability and alignment with WAC’s mission, vision, and values.

Actively Prospect and Secure New Business: Proactively identify and pursue new B2B opportunities across retail, wholesale, and food service sectors, negotiating and closing deals to meet or exceed sales targets.

Develop and Strengthen Client Partnerships: Establish and maintain strong, trust-based relationships with key retail and wholesale clients. Adopt a proactive, client-centered approach to manage expectations and collaborate cross-departmentally to swiftly address and resolve client needs, ensuring an exceptional customer experience.

Collaborate Cross-Functionally: Collaborate with stakeholders across Innovation, Brand, Creative and Supply Chain, FSQA, Marketing, and more on workstreams such as product development for retail, item setup and retail viability, and in-store marketing among others.

Align Supply Chain and Forecasting for Client Success: Work directly with Finance and Procurement to create volume forecasts and ensure accessibility. Partner across the supply chain to understand production capabilities, ensuring seamless order processing and client satisfaction.

Travel for Client Engagement: Travel frequently to meet with clients, build strong relationships, and represent WAC in various market segments.

Monitor Market Trends and Competitors: Stay informed of industry trends, market dynamics, and competitor strategies to adapt WAC’s approach proactively, positioning the company as a leader in the frozen seafood space.

Other duties as assigned. 

Required Skills and Experiences

• 10 years of increasing responsibility in sales 
• A minimum 5 years in seafood sales
• Experience managing a minimum of $20M in annual sales
• Experience selling into the top grocery retailers in the US
• Sales Negotiation
• Contract Negotiation
• Effective verbal and written communication skills
• Proficient in both Microsoft Office and Google Suite

*If you have a comparable depth of professional experience, believe your skills are directly transferable and are passionate about our mission, please apply!

The starting salary range for this position is $100,000 - $135,000 annual base salary plus sales commission, commensurate with skills and experience. This is a greater Seattle-based position with 50% of time spent traveling. We are open to discussing relocation. Wild Alaskan’s benefits package includes health, vision, and dental insurance, 401k, PTO, safe/sick time, vacation, parental leave and more, as well as a delicious box of free fish every month.

Salary : $100,000 - $135,000