What are the responsibilities and job description for the Marketing Director position at Wilder?

Arsenal Yards, Watertown, MA

MARKETING DIRECTOR

T he Wilder Companies is a Boston-based national retail real estate development, management and leasing firm specializing in the positioning of retail properties. The company has developed, managed and leased over 20 million square feet of retail property throughout the United States and Puerto Rico. Our experience includes community centers, specialty centers, regional and super-regional malls, and urban properties.

We have an immediate opening for an on-site Marketing Director to join the team at Arsenal Yards, a joint-venture project with Boylston Properties. Arsenal Yards is a dynamic mixed-use development of retail, dining, entertainment, life science space, residential apartments, and a hotel. Phase One opening is planned for the third quarter 2019.

This position executes day-to-day marketing operations, offers great growth opportunity in a dynamic company, and will contribute to the exciting redevelopment project : transforming the center into a vibrant, destination, lifestyle location.

RESPONSIBILITIES :

Become an integral part of the Arsenal Yards Marketing team to develop and execute a strategic, multi-phased marketing program including :

Event Coordination :

Collaborate with AY Marketing team to create and manage an inspired event calendar supporting the annual marketing plan
Planning & logistics : organize, coordinate, and implement all events in conjunction with the AY Marketing team and partners; assist in developing and initiate community initiatives.
Manage and track event budgets; research & secure event resources

Advertising / Social Media / Public Relations :

Assist / collaborate with AY Marketing team and agency of record to develop, execute, and track multi-media advertising buys

On-site point person for social media platforms; help generate content & photos, manage contests, etc.

Develop rapport with all retailers to understand promotional wants & needs, develop recommendations and communicate back to AY Marketing team

Assist / collaborate with AY Marketing team to develop strategies for increasing social engagements.

Assist / collaborate with AY team and PR Firm to generate appropriate messaging opportunities

Leasing

Collaborate with the Leasing team to develop and execute a robust pop-up retail and temporary tenant program

Communication - Liaison :

Initiate, develop and maintain communications with retailers, community groups, and the Arsenal Yards project team

Coordinate production of marketing collateral

Assist in updating the center’s website; maintain retailer contact list; update email database

Administration :

Assist in organizing and running an efficient management office; be a team player at all times

Provide organizational team support including record keeping & documentation

Emergency response team member

REQUIREMENTS :

3-5 years marketing experience or equivalent; Commercial Real Estate experience a plus

Excellent verbal and written communication; customer service skills; interact with multiple stakeholders / constituents

Flexible, manage changing needs; multiple task management; organizational skills

Social media experience including Facebook, Twitter, Instagram

Digital based media and research conversant

Intermediate to Advanced Word, Excel & Power Point skills

Bachelor’s or equivalent degree preferred.

Salary

Based upon experience

WHAT WE OFFER :

In addition to competitive compensation, we offer a terrific company benefits package including paid medical and dental, and 401K. The Wilder Companies is an equal opportunity employer.

We take great pride in our creative, team focused environment where everyone collaborates to achieve corporate goals. If you are a strong contributor, ready to participate in the realization of this exciting new development project, please submit your resume to : jcrouch@wilderco.com (No agencies please)

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