What are the responsibilities and job description for the Director, Programmatic OOH position at Wilkins Media?
Company Description
Wilkins Media is one of the largest out-of-home media specialists known for its expertise and thought leadership in the market. The company collaborates with top brands and agencies to plan and execute innovative out-of-home and experiential marketing campaigns. Wilkins Media is dedicated to providing best-in-class planning and execution, ensuring clients receive 24/7 support. The goal is to act as an extension of clients' teams, offering comprehensive out-of-home media services from RFPs to research requests and new business pitches.
Role Description
This is a full-time hybrid role for a Director, Programmatic OOH located in Boston, MA. The Director will be responsible for leading programmatic out-of-home initiatives, including strategy development, campaign management, and performance analysis. Daily tasks include collaborating with internal teams, managing vendor relationships, optimizing campaigns for effectiveness, and reporting on campaign outcomes. The Director will also be involved in expanding programmatic capabilities and providing thought leadership in the evolving out-of-home advertising space.
Qualifications
- Experience in programmatic advertising, digital marketing, and out-of-home media.
- Strong analytical skills, including data analysis and performance optimization.
- Proficiency in campaign management and familiarity with program.