What are the responsibilities and job description for the Director, Communications & Marketing (CDSP) position at William & Mary?
Position Information
Position Number
FPA72W
Position Title
Director, Communications & Marketing (CDSP)
Employment Category
Full Time Professional
Location
William & Mary
Department
3G2000 Finance & Admin Comp, Data Sci, Phys
Unit Mission Statement
The School of Computing, Data Sciences, & Physics through its initiatives and activities, marshals the involved disciplinary areas to meet the most pressing needs of our time. The School provides a vibrant and inclusive community for faculty teaching and conducting research and for students pursuing programs in the fields of applied science, computer science, data science, and physics.
Position Summary
Reporting to the Dean of Computing, Data Sciences, & Physics (CDSP), the Director of Communications and Marketing plays a key leadership role in developing and implementing a comprehensive and complex communications strategy. This role leverages advanced experience in the marketing and communications field to build partnerships with internal and external constituents, and highlight the teaching, learning, and research activities taking place in CDSP. A successful candidate will have the experience and ability to work independently, exercise sound judgement, and manage conflicting deadlines and priorities.
The Director will drive the development and execution of key strategies, build influence, and develop products that support a robust communication and marketing plan. The Director will lead and implement strategies for advancement, academic departments/programs, and admissions to advance the school’s strategic priorities and strengthen the school’s brand perception. Other primary responsibilities include developing and implementing a digital communication strategy, website strategy and management, and content creation. The Director will serve as the main communications point of contact for CDSP and is a member of the Dean’s Advisory Committee.
Conditions of Employment
This position may require additional hours beyond the typical work week as needed to meet the business needs of the operation.
Essential Designation
No
FLSA
Exempt
Position Restricted?
No, this is a continuing E&G funded position and not term-limited
Position Term
Position Months
Faculty or Staff: 12 month
Required Qualifications
- Bachelor’s degree from an accredited institution in Communications, Public Relations, Marketing, or a related field, or equivalent combination of education or experience.
- Considerable knowledge of marketing and/or communication methodologies, principles, and practices
- Considerable relevant professional experience including higher education, corporate, or nonprofit communications, content creation, and strategy
- Demonstrated ability to formulate and implement a comprehensive communications strategy that encompasses social media platforms, written correspondence, audio and video messaging, and web presence
- Demonstrated experience in managing a complex web site, web design, and website analytics
- Considerable knowledge and skills in digital media such as graphic design, video editing, and social media management
- Demonstrated ability to communicate effectively, both orally and in writing; and to effectively work with diverse constituencies that includes faculty, staff, students, and external partners
- Demonstrated ability to work independently and collaboratively, with a high degree of initiative, creativity, and flexibility
- Strong experience in using a variety of software applications such as MS Office, Adobe suite, Canva, Photoshop, survey tools, or similar
- Please submit a writing sample and sample social media post in the “Other Documents” field in the Applicant Documents Tab. Please see additional instructions listed below.
- Writing Sample – Please develop a news story that could be included in the Dean’s monthly message to faculty. This could be announcing a possible initiative or highlighting a faculty member’s work. This should not exceed one page single spaced.
- Sample Social Media Post – Please create a mockup of a social media post (must include text and image) geared at attracting prospective students.
Preferred Qualifications
- Master’s degree from an accredited institution in Communications, Public Relations, Marketing, or a related field
- Advanced knowledge or experience with web content management systems (e.g. Cascade)
- Prior communications or marketing experience in a higher education setting
- Professional experience in graphic design and video editing
Is the position remote work eligible?
Hybrid (works remotely at least 1 day per week but not full-time)
Remote Work Disclaimer
Remote work eligibility is not guaranteed and is subject to approval. Employee eligibility depends on the likelihood of the employee succeeding in a remote work arrangement and the supervisor’s ability to manage remote workers. Departments and/or Human Resources may amend, alter, change, delete, or modify eligibility.
Advertised Pay Range
$80,000 – 90,000 commensurate with experience and qualifications
Advertised Pay Range Statement
All hiring rates are commensurate with relevant experience up to the advertised amount considering internal alignment.
University Salary Range
U12
Benefits Summary Statement
William & Mary offers our employees a full array of benefits including retirement, health insurance with options for expanded dental and vision along with group and optional life insurance with coverage for spouse and children, flexible spending accounts, and an EAP (Employee Assistance Program).
Our employees enjoy additional university benefits such as educational assistance, professional development, wellness benefits, and a robust holiday schedule. All employees have access to fitness facilities on campus. Staff members also have access to the university libraries, and much more. To learn more, go to: https://www.wm.edu/offices/uhr/benefits/index.php?type=none
Our employees enjoy additional university benefits such as educational assistance, professional development, wellness benefits, and a robust holiday schedule. All employees have access to fitness facilities on campus. Staff members also have access to the university libraries, and much more. To learn more, go to: https://www.wm.edu/offices/uhr/benefits/index.php?type=none
Job Open Date
04/03/2025
Review Begin Date
04/18/2025
Job Close Date
05/02/2025
Open Until Filled
No
Special Application Instructions
For full consideration, apply by the review date.
Please submit your writing sample and sample social media post in the “Other Documents” field in the Applicant Documents Tab. Please see additional instructions listed below.
1. Writing Sample – Please develop a news story that could be included in the Dean’s monthly message to faculty. This could be announcing a possible initiative or highlighting a faculty member’s work. This should not exceed one page single spaced.
Please submit your writing sample and sample social media post in the “Other Documents” field in the Applicant Documents Tab. Please see additional instructions listed below.
1. Writing Sample – Please develop a news story that could be included in the Dean’s monthly message to faculty. This could be announcing a possible initiative or highlighting a faculty member’s work. This should not exceed one page single spaced.
2. Sample Social Media Post – Please create a mockup of a social media post (must include text and image) geared at attracting prospective students.
Background Check Statement
William & Mary is committed to providing a safe campus community. W&M conducts background investigations for applicants being considered for employment. Background investigations include reference checks, a criminal history record check, and when appropriate, a financial (credit) report or driving history check.
EEO Statement
William & Mary values diversity and invites applications from underrepresented groups who will enrich the research, teaching and service missions of the university. The university is an Equal Opportunity/Affirmative Action employer and encourages applications from women, minorities, protected veterans, and individuals with disabilities.
Salary : $80,000 - $90,000
