What are the responsibilities and job description for the General Manager position at William & Mary?
The General Manager role is a critical part the Van Wagner teams that operate locally in support of a specific collegiate institution or conference partner. We’re looking for entrepreneurial self-starters that are driven, team-oriented, never shy away from a challenge, and have a can-do attitude to join our fast-growing team.
Responsibilities include, but are not limited to:
Responsibilities include, but are not limited to:
- As a representative of the University/Conference, you will build and maintain positive working relationships with local and regional businesses, the campus community, and especially the athletics department (or conference office where applicable)
- Development and implementation of annual business plan that will allow the partnership to maximize revenue, exposure for the institutional brand, and value to the corporate partners involved with the program
- Management of annual budgets
- Work with decision-makers to extend and increase their commitment to the school
- Develop and maintain relationships with top University Administrators
- Prospecting, scheduling, and conducting initial discovery meetings with new businesses that would benefit from associating with the school or conference
- Fulfill the terms of agreements that provide advertising, marketing, and promotional benefits to sponsor businesses. This can include platforms such as TV & Radio broadcasts, websites, social media, digital and fixed signage, print media, e-newsletters, fan experiences, event activations, and much more.
- Collaborate with the Account Executive and other team members on game days for sponsor activations as well as the entertainment of current or prospective sponsors
- Update new business development activities in the CRM system
What We’re Looking For: ·
- Experience working in marketing, advertising, sales, or events
- Ability to work flexible hours, including some evenings, weekends and, on rare occasions, holidays. (Don’t worry, we make up for it with time off and remote/hybrid scheduling at other times of the year!)
- Great interpersonal communication skills
- Demonstrated professionalism
- Energetic and self-motivated attitude
- Competitive response to challenges (A “Bring it on!” attitude)
- Hard work and persistence
- Coachability
- Strong organizational skills
- Proficiency with Microsoft Office, especially PowerPoint, Word, and Excel
- Proficient with Social Media platforms
Why Van Wagner May Be Right For You: · An unmatched culture within our organization that focuses on building trust with our team members, sponsor businesses, schools, and conferences partners through a people-first approach that delivers business results
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
