Director, Content - Williams Sonoma

Job Description

We hope you're interested in building a home with us. Even if you don't feel that you meet every requirement listed in this job description, we still encourage you to apply.

About The Team

Our Creative Team at Williams Sonoma is made up of Designers, Art Directors, Writers, Social Media Experts, Content Creators and Visual Merchandisers who bring the Williams Sonoma and Williams Sonoma Home brands to life across all channels and engage with our customers at every touch point.

About The Role

Williams Sonoma brand is seeking a seasoned Content Director. You will be responsible for leading the Content Team, which includes Organic Social, Video, Editorial and Copy. You will work closely with cross-functional teams to develop seasonal creative and product campaigns that will live across all channels. This role blends creativity, analytics and leadership.

Responsibilities

• Lead the brand's creative marketing through the development of editorial content, recipes, social and video strategy across all channels
• Leadership role on seasonal marketing efforts in partnership with the Creative, Brand Marketing, PR, Product Development and Merchants leads
• Synthesize product and seasonal goals into content briefs shared across all departments
• Work closely with the Site Merchants to plan the editorial layer of the website through creation of content briefs
• Partners with merchandising to deliver compelling merchandising content to achieve business goals
• Help identify KPIs for projects and tailor content accordingly
• Work with internal and external vendors and partners to oversee content strategy, creation, placement and approval
• Lead measurement and hind sighting process for content and social across all channels
• Oversee the development and production of all Williams Sonoma's copy, including site, shopping and recipes, email, catalog, retail and packaging
• Work on evolving and defining brand voice
• Contributes to our digital and mobile strategy though the development of our branded app, online recipe experience and new, innovative initiatives
• Oversee Social and Video creation, from conception/storyboarding through final product for all channels, including Connected TV ads
• Oversee the budget and forecasting of the Content teams budget for all social and video

Criteria

• 8 years of experience, preferably in retail, media or agency environment
• BA/BS is related field of study. Masters degree a plus
• Culinary, food or design industry experience preferred
• Excellent team player with an eagerness to do a bit of everything
• Exceptional communicator who leads and contributes to discussions of all kinds
• Demonstrated broad knowledge of direct to consumer customer content and ecommerce business processes
• Possesses strong business and operational senses; able to balance and address conflicting needs and timelines of multiple stakeholders
• Strong problem solving and interpersonal skills
• Ability to manage multiple projects in a fast paced, deadline driven environment
• Proven success leading and inspiring a creative team
• You work with a sense of urgency and stay organized with several competing projects/tasks

The expected starting pay range for this position is $169,700 - $199,700. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration.

This role is not eligible for relocation assistance.