Web and Digital Content Specialist

Basic Function:

The Web and Digital Content Specialist, providing website content management and digital marketing support, is a key member of the College’s marketing team and is under the umbrella of the Enrollment Management & Marketing area. The paramount responsibility is managing and maintaining a dynamic College website. The position blends the creative with the technical in expanding the College’s Web presence and digital applications.

Reports to: Director of Communication & Enrollment Operations

Duties and Responsibilities:

• Work closely with the Director of Communication & Enrollment Operations and Associate Vice President for Communications and Public Relations in managing the College’s use of the website in a manner consistent with the College’s marketing strategies and, as needed, other digital communication and marketing tools
• Serve as content manager for the College’s website, and generates and implements ideas for expanding and enhancing WC’s Web presence
• Work with campus personnel to facilitate regularly updated and expanded content on the website.
• Keep the site fresh and appealing to new generations of constituents
• Supervise the gathering of content information from specific academic areas, student organizations and other College entities that would enhance the comprehensive nature and effectiveness of the website
• Research and prepare content for the website and optimize that content for search engines
• Research and integrate cutting edge concepts of interactivity, video, animation and graphics for use on the website
• Work closely with Sports Information/Athletic Communication, which uses an alternative website (Sidearm Sports)
• Provide digital design support

Performance Standards:

1. Meet objectives in a timely and effective manner and strive to fulfill the College’s strategic goals

2. Exhibit necessary level of knowledge and expertise to effectively perform assigned duties

3. Coordinate effectively with other College departments/employees

4. Strive for excellence in the performance of responsibilities and in meeting the needs of constituents served

5. Understand and observe College and departmental policies, guidelines and procedures

Qualifications:

1. Bachelor’s degree required in with an emphasis on digital marketing, communication arts or a related field

2. Solid background in website development and digital communication techniques and practices

3. Strong communication skills

4. Superior knowledge of website “best practices”

5. Expertise in video production and photography a plus

6. An ability to blend creative acuity with technical knowledge

7. Familiarity and comfort in a highly collaborative work environment

8. Strong customer service orientation