PPC Manager (On-Site)

PPC Manager (On-Site)

Wilshire Law Firm is a distinguished, award-winning legal practice with over 18 years of experience, specializing in Personal Injury, Employee Rights, and Consumer Class Action lawsuits. We are dedicated to upholding the highest standards of Excellence and Justice and are united in our commitment to achieve the best outcome for our clients.

You will work side by side on a team of dynamic, collaborative, and client-focused professionals who are committed to delivering on our founding core values: Excellence, Teamwork, and Integrity.

The Opportunity

We are seeking a performance-driven PPC Manager who combines creative execution with technical fluency. This role involves building, optimizing, and evolving paid media campaigns without pre-built templates. You will be empowered to solve problems and scale impact in a high-growth, high-ownership environment.

Why This Role Is Unique

You will be a key player in a high-growth, high-ownership environment where ideas move fast and wins are measured in actual cases, not vanity metrics. You won't be handed pre-built campaigns; instead, you'll be trusted to build, optimize, and evolve them with the support of a fast-moving team.

Accountable for

• Campaign Management: Own and manage paid search campaigns across Google, Microsoft, and other platforms, focusing on high-intent lead generation.
• Optimization: Continuously test and optimize campaigns (copy, bidding, audience segmentation, geo-targeting, landing page performance) to improve lead quality, ROAS, and CPL.
• Testing and Reporting: Develop and execute structured testing roadmaps and reporting cadences, providing insights for better performance.
• Cross-Functional Collaboration: Connect ad platform performance with CRM outcomes (Salesforce and intake systems) for true attribution to case outcomes.
• Tech Stack Integration: Leverage AI-driven tools, automation scripts, and platform features to increase scale, efficiency, and targeting accuracy.
• Technology Integration: Ensure seamless integration of technology to take Google leads to landing pages to conversion flawlessly and at scale.
• Performance Analysis: Analyze and present performance trends, turning data into actionable insights and business decisions.
• Strategic Improvement: Drive strategic thinking and analytical insight to continually improve campaign performance and achieve business objectives.

• 5 years of hands-on experience managing PPC campaigns in a lead gen-driven environment with meaningful budgets and clear ROI goals.
• Proven ability to drive down-funnel results (CPL, ROAS, cost-per-case, lead quality) beyond clicks and impressions.
• Deep knowledge of Google Ads, YouTube, Microsoft Ads, and understanding of Performance Max, smart bidding, and custom audiences.
• Experience integrating PPC performance with Salesforce (or equivalent CRM) for pipeline visibility and attribution.
• Strong analytical acumen, familiarity with performance dashboards, GA4, and diagnosing campaign performance.
• Relentless drive to test, pivot, and treat every campaign like a business.
• Proficiency in managing and integrating tools and technology to drive performance at scale.
• Bonus Skills: Familiarity with call tracking, intake systems, landing page testing tools (Unbounce, VWO), and CRM automation (Zapier, Segment, etc.).

• $130,000 - $175,000 depending on experience
• Paid time off and paid holidays
• Opportunities for growth and advancement
• Team outings and sponsored events
• Employee referral bonus programs
• Firm-paid Medical HMO with affordable upgrades
• Firm-paid Life and AD&D insurance
• Low-cost Dental and Vision plans
• 401k
• FSA (Flexible Spending Account)
• EAP (Employee Assistance Program)
• Pet Insurance

Strive for Excellence. Fight for Justice. Foster Unity.

Wilshire Law Firm celebrates being an equal employment opportunity provider to all people in accordance with all applicable laws. We are committed to providing reasonable accommodations to assist individuals with disabilities during the application process and to facilitate their performance of essential job functions throughout their employment.

Join Wilshire Law Firm
Los Angeles, Irvine, San Diego, Oakland, Sacramento, Riverside, Torrance