What are the responsibilities and job description for the Marketing Events Specialist position at Wilson Elser - Business & Legal Professionals?
Wilson Elser is a leading defense litigation law firm with more than 1,250 attorneys in 44 offices throughout the United States. Founded in 1978, we rank among the top 200 law firms identified by The American Lawyer and 43rd in the National Law Journal's survey of the nation's largest law firms. We're also Mansfield Certified Plus and a Women in the Law Forum Gold Standard Law Firm.
Our firm is committed to attracting and retaining professionals who value each other and the service we provide by embracing Teamwork, Collaboration, Client Service, and Innovation. If you are a motivated professional looking for a long-term fit where you can grow in a role, and will be valued and empowered, then we invite you to apply to our Marketing Events Specialist position.
This position offers a flexible, hybrid working arrangement.
The Position
Wilson Elser is looking for a strategic and detail-oriented Marketing Events Specialist to plan, produce, and execute top quality virtual and in-person events. In addition to experience in planning and executing events, the ideal candidate can demonstrate a strong background in email marketing strategy and a familiarity with email marketing platforms and CRMs.
This position collaborates with the firm's marketing and business development team, but also independently with firm lawyers to create and manage engaging events in support of firm objectives.
This role has high visibility within the firm and significant interaction with external contacts and internal leadership.
Key Responsibilities:
- Manage and direct virtual and in-person firm events:
- Maintain firm relationships with national industry organizations.
- Negotiate and secure sponsorships and firmwide memberships.
- Alert partnership to external speaking opportunities.
- Coordinate cobranded events with industry organizations.
- Manage firm client-facing events and client networking events in conjunction with major conferences including, site selection, contracts, catering, communication plan, invitations, registration, signage and swag, execution and invoices.
- Manage all aspects of the Wilson Elser Forum webinar platform:
- Supervise the execution of webinars, including technology, email campaigns, reporting, CLE/CE credit, attorney presenter preparation, website and social media posting.
- Work closely with department leaders to identify attorneys and topics to promote key practice areas on the Forum platform.
- Develop and manage Forum calendar with thematic programming and stand-alone sessions.
- Create annual curriculum guide for WE Forum.
- Support co-branded webinars on the Forum platform.
- Learn webinar technology and be able to provide backup when necessary.
- Develop Marketing email strategy for events, including email scheduling and testing for best outcomes.
- Maintain event calendar of sponsorships, attendees, and speakers.
- Coordinate industry conference attendance, including managing pre-conference calls, circulating attendee lists, supplying signage, swag, ads, table registrations with practice team marketing managers.
- Partner with firm clients for client-specific webinars, including scheduling, technology, CLE/CE credit, catering, invitations/registrations.
- Monitor Marketing Events mailbox for WE Forum and event inquiries and non-billable event requests.
Qualifications
- Bachelor's degree.
- Minimum three years of event planning and project management experience.
- Experience producing corporate events, previous law firm experience preferred.
- Fluency with client relationship management (CRM) and email marketing/event invitation software, preferably HubSpot.
- Candidate must be service-oriented and able to work effectively with lawyers, staff, and vendors at all professional levels.
- Ability to manage numerous competing priorities, adapt quickly and with sound judgment to a variety of situations, and remain calm under pressure.
- Strong organizational skills with a heightened attention to detail and accuracy.
- Excellent verbal and written communication skills.
- Ability and willingness to work overtime during busy periods, as well as for specific events (e.g., early morning or evening events).
Why Should You Apply?
- Benefits: Outstanding benefits package, including 401k match and generous PTO plan
- Career Growth: Ample opportunities for professional development and advancement
- Employee Perks: Access to corporate discount plans and other benefits
Wilson Elser welcomes submissions of candidates for our open positions exclusively from recruitment agencies with an active, signed fee agreement who have been granted access to a position through our dedicated Recruitment Agency Portal. We are unable to consider submissions from recruitment agencies without a current (dated as of 7/1/2024) agreement in place. We appreciate your understanding. For collaboration inquiries or to establish an agreement, please contact us at talentacquisition@wilsonelser.com.
We believe in creating a work environment free of barriers and bias, where individual outlooks and talents are respected and valued. Our firm's policy is to ensure an equal employment opportunity without discrimination or harassment based on race, color, national origin, religion, age, sex, disability, citizenship, marital status, sexual orientation or any other characteristic protected by the law.
