Senior Marketing Communications Specialist

Wilson Sonsini is the premier legal advisor to technology, life sciences, and other growth enterprises worldwide. We represent companies at every stage of development, from entrepreneurial start-ups to multibillion-dollar global corporations, as well as the venture firms, private equity firms, and investment banks that finance and advise them. The firm has approximately 1,100 attorneys in 17 offices: 13 in the U.S., two in China, and two in Europe. Our broad spectrum of practices and entrepreneurial spirit allow our staff exceptional opportunities for professional achievement and career growth.

The Senior Marketing Communications Specialist is a key contributor to firm, practice/industry, attorney team, and internal administrative team communications projects and initiatives. They will assume a lead role in creating, reviewing, and editing content used in a variety of digital external and internal communications distributed by email or published online. Primary output examples include regular internal news compilations; internal and external, client-facing news items, newsletters, alerts, and reports; and website and microsite content, including attorney bios and practice/industry area landing pages.

The scope of activity includes scheduled, proactive tasks as well as special projects and content requests that arise from internal clients in the usual course of business. Whenever possible, communications projects will be driven by approved strategies and business objectives, and outcomes will be measured through analytics, engagement statistics, and traffic reports.

Specific responsibilities include (but are not limited to) the following:

• Newsletters, alerts, and reports – Work with attorney teams to ensure their substantive thought leadership pieces are consistent with firm style guidelines and have secured the necessary approvals; partner with the Web Manager and Creative Services teams that format content into branded digital communications; and collaborate with other MarCom team members to help distribute and publicize content items using the appropriate channels.
• Firm website and microsites – Create new content for, and review and update existing content on, the firm’s flagship website, www.wsgr.com, and possibly certain microsites aimed at specific client and market segments. This includes the preparation of—and ongoing updates to—wsgr.com attorney bios, case studies, various landing page content, and other items.
• Internal news compilations – Assist with the preparation and distribution of daily, weekly, and monthly news compilations featuring client matters and various firm news.
  
• Client highlights and firm news items – Collaborate with the relevant attorneys and/or internal admin teams to prepare and publish external and internal client highlights (i.e., news summaries on positive outcomes the firm has secured for clients) and other firm news items.
• Brand standards and style guidelines – Help ensure that content used across all digital marketing communications is consistent with the firm’s brand standards and that all copy aligns with the firm’s style guidelines, which are largely based on the Chicago Manual of Style.
• Communications channel development – Work with others on the MarCom team to develop our use of content channels—including audio and video—to enhance our ability to communicate effectively with internal/external audiences, including clients and prospects.
• Other – Complete other assignments and projects as needed.

Required Education and Work Experience

• 4-year marketing/business or communications degree required, or equivalent.
• Must have a minimum of 5 years of marketing communications experience; law firm or professional services marketing experience a plus.

Position Competencies and Skills

• Computer skills: Microsoft Office (Word, Excel, PowerPoint).
• Shared collaboration application use experience (MS Teams, MS Sharepoint, and/or sophisticated content management systems).
• Experience with emailer-building software (e.g., Stripo) and managing email campaigns is preferred.
• Experience with WordPress or similar blog software is preferred.
• Ability to prioritize numerous tasks and complete them well within a short timeframe.
• Ability to work independently as well as collaboratively as part of a larger team.
• Excellent written and verbal communication skills, with exceptional attention to detail.
• Copy editing experience strongly preferred.
• Responsive to requests, with the ability to produce accurate and timely work product.

The primary location for this job posting is in Palo Alto, but other locations may be listed. The actual base pay offered will depend upon a variety of factors, including but not limited to the selected candidate’s qualifications, years of relevant experience, level of education, professional certifications and licenses, and work location. The anticipated pay range for this position is as follows:

San Francisco and Silicon Valley: $102,000 – $138,000 per year

Austin, Boston, Boulder, District of Columbia, Los Angeles, New York, San Diego, Seattle, and Wilmington: $91,800 – $124,200 per year

Salt Lake City and all other locations: $81,600 – $110,400 per year

The compensation for this position may include a discretionary year-end merit bonus based on performance. We offer a highly competitive salary and benefits package.

Equal Opportunity Employer (EOE).