What are the responsibilities and job description for the Marketing Coordinator position at Winbro Group Technologies?
We are Winbro. We are at the heart of the green hydrogen revolution enabling production of next generation fuel cells with our ultra fast laser drilling and welding technologies. Our technology is capable of producing highly complex micro parts to micron level accuracies, creating a revolution in personalised drug delivery and medical care. Our equipment is capable of producing highly complex semiconductor parts, enabling next level efficiencies in electronics manufacturing.
JOIN US as a Marketing Coordinator and we can offer you an opportunity to work in a high-tech, specialist company working with some of the best global names in aerospace, medical, semiconductor and clean energy. Due to an excellent period of growth, this is a newly created, stand alone marketing role, reporting to the VP Innovation. This role will enable a bright, creative, self-starter to help shape our marketing function, communications and events calendar.
Role & Responsibilities:
1. Marketing strategy development and execution • Develop a robust marketing strategy for Winbro in alignment with business objectives. • Collaborate with the sales team to identify and help promote new business opportunities. • Ensure strategies are tailored to target market segments, focusing on digital marketing, social media and other communication channels.
2. Product launches • Coordinate with the leadership, sales and service teams to ensure successful product launches. • Create launch plans that include content, campaigns and events to drive product awareness and adoption.
3. Content creation and management • Develop or oversee the creation of high-quality, value-added content, such as: case studies, customer testimonials, evidence-based clinical research studies and customer-pitch decks • Ensure content is compelling, aligned with brand identity and addresses customer needs.
4. Customer engagement and events • Plan, organize and host customer events to enhance brand visibility and relationships. • Coordinate the trade show calendar ensuring optimal ROI.
5. Performance analysis and reporting • Prepare and present regular updates on campaign performance; including insights, metrics and actionable recommendations to senior management.
6. Customer-facing representation • Act as a professional representative exceeding customer expectations in interactions. • Serve as a primary point of contact for marketing-related queries from customers and stakeholders.
7. Brand growth and exposure • Drive initiatives to grow brand visibility through innovative campaigns and customer engagement strategies. • Establish and maintain a strong presence in digital and physical marketing spaces.
We are looking for an energetic and creative marketer with a Bachelor’s degree in Marketing, Business Administration, Communications or similar and a minimum of 3 years B2B marketing experience.
We can offer you a competitive salary and generous benefits package that is unsurpassed in this geographical area, including:
- 100% company paid health insurance plan monthly premium for the employee, dental & vision plans
- Matching 401K plan.
- 9 paid holidays, 5 paid personal days and a very generous paid vacation time.
