What are the responsibilities and job description for the Marketing Coordinator position at Winchester Carlisle Companies?
Marketing Coordinator
Dunhill Homes, Dallas, TX
All candidates MUST complete a culture index survey for your application to be reviewed. Please follow this Winchester Carlisle Culture Index Survey to complete and return to application.
Purpose
The Marketing Coordinator will support our marketing efforts across various platforms, focusing on social media, email marketing, listing services, and lead management. This role is ideal for a motivated individual with excellent organization, communication, and digital skills.
Key Responsibilities:
- Marketing & Advertising Support: Assist in scheduling email marketing campaigns targeting current and potential clients and email list management. Check general email inboxes and manage follow-up. Research advertising opportunities.
- Print Materials: Assist in the creation and organization of community informational flyers, packets, signage, and ordering and shipping print materials to salespeople.
- Social Media: Assist in the creation of social media content across platforms, including Facebook, Instagram, LinkedIn, YouTube, and other sites as needed. Monitor channels and create reports.
- Community Engagement & Reputation Management: Actively engage with social media followers and review sites, respond to comments, reviews, and messages in a timely manner, and foster a positive online community. Manage local chamber of commerce relationships.
- Lead Management: Enter incoming leads from various sources into CRM system, ensuring accurate data for sales follow-up. Gather and enter reverse prospecting leads.
- Listing Updates: Work directly with realtors and listing services to provide photography/images and home information, and list homes.
- Event Promotion: Assist in researching, planning, and promoting community events, model home events/openings, grand openings, and other in-person and virtual events. Attend events as needed.
Qualifications:
- Entry Level Position
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience in Real Estate) preferred.
- Strong understanding of social media best practices, algorithms, and content optimization.
- Excellent written and verbal communication skills with a strong attention to detail.
- Strong organizational and time management skills; ability to manage multiple tasks and meet deadlines.
- Passion for real estate, home design, and community building.
- Basic understanding of SEO, social media advertising, and analytics tools (Google Analytics, Facebook Insights, etc.) preferred.
- Video/ photography (iPhone) skills preferred
- Must be in Dallas, TX Office
