What are the responsibilities and job description for the Corporate Director Casino Relationship Marketing position at Wind Creek Hospitality?
Description
Job Overview:
The primary responsibility of the Corporate Director Casino Relationship Marketing is to ensure the day-to-day operations of our VIP players, VIP events, concerts, and bus programs for WCH properties are standardized using industry best practices. All duties are to be performed in accordance with departmental and WCH’s policies, practices, and procedures. This job works with and provides direction to each WCH property’s Casino Marketing and Player Development staff to maximize revenue and profitability from WCH’s high-end guest segment.
Purpose
Our genuine engagement and positive energy provide guests an escape from their routine into our exciting fantasy world of fun, chance, and possibility, where everyone feels a sense of belonging and importance.
Value System
Our enthusiastic commitment to our purpose inspires and empowers us to do everything right, have fun, and be the best. We will be recognized fairly, elevating our levels of personal accountability, and focus on our customer. The resulting creation of wealth will grow opportunities for all.
Duties And Responsibilities
Complaints about the recruitment or selection process for employment should be directed in writing to office of the President and CEO of Wind Creek Hospitality.
Job Overview:
The primary responsibility of the Corporate Director Casino Relationship Marketing is to ensure the day-to-day operations of our VIP players, VIP events, concerts, and bus programs for WCH properties are standardized using industry best practices. All duties are to be performed in accordance with departmental and WCH’s policies, practices, and procedures. This job works with and provides direction to each WCH property’s Casino Marketing and Player Development staff to maximize revenue and profitability from WCH’s high-end guest segment.
Purpose
Our genuine engagement and positive energy provide guests an escape from their routine into our exciting fantasy world of fun, chance, and possibility, where everyone feels a sense of belonging and importance.
Value System
Our enthusiastic commitment to our purpose inspires and empowers us to do everything right, have fun, and be the best. We will be recognized fairly, elevating our levels of personal accountability, and focus on our customer. The resulting creation of wealth will grow opportunities for all.
Duties And Responsibilities
- Ensures each property’s host program is managed effectively by creating departmental policies, coding rules, develops standardized reports for managing host and event performance, establishes goals and expectations, tools and accountability
- Determines which host contact-management tools are utilized by each property
- Creates corporate agreements for Casino Marketing to get the best pricing for concerts, technology platforms, off-site VIP events, travel for player trips, junket programs and procurement of gifts/prizes for VIP events or guests.
- Increases VIP revenue, number of coded VIPs, and number of VIP trips Works with the property’s Director of Relationship Marketing to develop and execute VIP events
- Sets goals for each property’s Casino Marketing team and assists in developing business plans to ensure performance and profit objectives for short and long-term goals are met
- Ensures that corporate comp policies and procedures are followed and maintained
- Works with the Corporate Data and Analytics Department to develop reporting and analysis that can be utilized by the property’s Casino Marketing Department
- Oversee that VIP events, concerts, hotel & spa (as applicable) are yielded to maximize revenues
- Responsible for developing bus programs and coordination to assure such bookings are profitable and scheduled/directed towards casino needs
- Other duties and responsibilities as assigned
- High School diploma or GED
- Bachelor’s Degree in Related Field AND three (3) years’ experience in a Management position- required
- OR Seven (7) years’ experience in a Management position- required
- OR Five (5) years’ experience in a Management position with Wind Creek Hospitality- required
- Seven (7) years of experience as a Director or above of a Casino Marketing or Player Development Department that includes a minimum of 3 years with Table Games experience - required
- Must have extensive knowledge in writing, revising Tribal/Gaming control board internal controls - required
- Experience in casino floor and hotel operations
- Extensive knowledge of CMP and Opera systems or equivalent casino operations systems
- Must be proficient in database analysis, planning and execution of campaigns/events
- Must be a self-starter with a strong sense of urgency in tackling challenges
- Must have strong leadership, organizational, communication, human relations, and decision-making skills
- Must have an exceptional “Service Attitude”
- Must have excellent verbal and written communication skills
- Must have Superior people skills
- Must have a high level of professionalism
- Must be able to achieve goals and work high pressure environment based on making quotas
- Willing and able to work various hours and shifts, including nights, weekends, and holidays
- Willing to travel and participate in training as recommended or required
- Must have a Tribal Gaming License (or the ability to obtain and maintain a license) is required for this position
- Must have willingness and ability to work in a smoke/secondary smoke environment.
Complaints about the recruitment or selection process for employment should be directed in writing to office of the President and CEO of Wind Creek Hospitality.
