Marketing Specialist

Overview
Window Depot and Home Team Home Improvements is known for its company culture and dedication to providing exceptional service and results to our customers. We know that our success is built on the hard work and dedication of our talented team!

We're looking for a results-driven Marketing Specialist to accelerate our growth even further by executing marketing campaigns that enhance brand awareness, drive engagement, and ultimately generate leads!

Visit our Facebook page (Window Depot USA of Youngstown) and check out the video and WKBN article titled "An amazing culture; business wins distinguished award" to learn more about our company achievements and culture.

Job Duties and Responsibilities:

Strategic Marketing & Branding

• Develop and implement comprehensive marketing strategies to promote windows, siding, doors, and bath/shower services across Youngstown, Northeast Ohio, and Western Pennsylvania.
• Lead brand development efforts, ensuring consistency in messaging, visual identity, and overall company representation.
• Create and execute data-driven marketing campaigns to enhance brand awareness and generate qualified leads.
• Oversee the production of marketing collateral, including direct mail, print ads, and digital content, ensuring alignment with brand standards.

Data-Driven Decision Making

• Leverage analytics and customer insights to measure campaign performance, identify trends, and optimize marketing strategies.
• Monitor and analyze key performance indicators (KPIs) such as lead conversion rates, cost per lead, and return on investment (ROI).
• Utilize data to refine targeting strategies for traditional, digital, and community-based marketing efforts.

Traditional & Digital Marketing Execution

• Manage traditional marketing channels, including direct mail, radio, TV, and print advertising.
• Oversee digital marketing initiatives, including website content, SEO, PPC, email marketing, and social media campaigns.
• Collaborate with external agencies or vendors to ensure effective execution of media buys and creative production.

Community Marketing & Outreach

• Develop and manage community-based marketing efforts, including sponsorships, local events, home shows, and partnerships with regional organizations.
• Foster relationships with local businesses and influencers to increase brand visibility.
• Identify opportunities for grassroots campaigns and local engagement to strengthen the company’s presence.

Project Management & Collaboration

• Coordinate cross-department collaboration between sales and marketing teams to ensure alignment on lead generation and customer acquisition goals.
• Manage the marketing budget, ensuring efficient allocation of resources and cost-effective campaign execution.
• Oversee the creation of promotional materials and sales support tools to enhance the customer experience.

Customer-Centric Focus

• Develop and maintain customer retention programs, including referral incentives and follow-up communications.
• Oversee reputation management efforts, including review responses and customer satisfaction initiatives.
• Ensure all marketing initiatives reflect the company’s customer-first philosophy: “We Create Happy Customers.”

Skills & Competencies:

• Education: Minimum of a bachelor’s degree in marketing or related field. AMA and/or SMEI certification preferred.
• Experience: A minimum of 5 year's experience in a Marketing role
• Availability: We are open to discussing a schedule that works for us and for you. We are prepared to offer a 40-hour schedule, but if you're looking for less (i.e., 3- or 4-day work options), we can discuss.
• Detail-oriented: Ability to manage multiple campaigns while maintaining accuracy and consistency.
• Analytical: Skilled in interpreting data to guide marketing decisions and measure effectiveness.
• Creative & Strategic: Balances creative brand messaging with data-driven strategies for maximum impact.
• Project Management: Strong organizational skills to manage timelines, budgets, and team coordination.
• Industry Knowledge: Familiarity with home improvement trends, customer preferences, and competitive landscape not required, but preferred.

Job Types: Full-time, Part-time

Benefits:

• 401(k)
• Paid time off

Schedule:

• Day shift
• Monday to Friday

Work Location: In person