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Associate Manger, Social Media

Wingstop Restaurants, Inc.
Dallas, TX Full Time
POSTED ON 3/27/2025
AVAILABLE BEFORE 5/27/2025

ASSOCIATE MANAGER, SOCIAL MEDIA

WINGSTOP RESTAURANTS, INC.

 

ROLE PROFILE DESCRIPTION

 

 

WHO WE ARE

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

 

WHAT WE’LL NEED

The Associate Social Media Manager will work on brand-building efforts across Organic and Influencer Marketing at Wingstop. This highly adaptable person will support the Director of Social Media’s social media vision, cultural insight, and help define Wingstop’s Organic and Influencer strategy. 

The ideal candidate will have experience and interest in: Social Strategy, Ideation, Content Calendar, Organic Creative, Influencer Strategy and Implementation, Community Management, and Measurement.  

This role will work in a highly collaborative environment, partnering with Brand, Media, PR, Consumer Insights, Legal, and other internal stakeholders. 

  • Assist Director of Social Media with developing, deploying, managing and analyzing social media marketing programs and technologies to create campaigns in support of product, brand, and marketing initiatives across our social networks (X/Twitter, Blue Sky, Facebook, Twitter, Pinterest, Instagram, YouTube, etc.)
  • Creative thinker who can brainstorm innovative ideas/strategies
  • Partner closely with Brand, Comms, and PR teams to align priorities and serve as a true brand steward, ensuring consistent, effective content activation
  • Assist and collaborate with the Director of Social Media in developing daily/weekly/monthly reports across social platforms to help with content development 
  • Partner with media team to optimize performance of campaigns across priority social media channels.
  • Benchmark and research competitor and industry leaders in social media.
  • Constantly explore and evaluate new social platforms, tools, services and vendors and provide recommendations to manager.
  • Keep teams and internal partners abreast of industry news, best practices and trends 

 

WHAT YOU’LL NEED

The accomplished individual will possess... 

  • BA or BS required.
  • 3-4 years’ experience developing and delivering online/digital marketing strategy in a dynamic, fast-paced environment required.
  • 3-4 years hands on experience in social marketing campaigns.
  • Web analytics/social listening knowledge and experience in pulling reporting, measuring campaign performance and analyzing metrics to support overall social strategy.
  • Experience in executing campaigns and utilizing multiple social platforms to build awareness, engage new and existing customers and increase conversion via site, store, and other potential points of purchase. 
  • Excellent communication, writing, project management, presentation, cross-functional collaboration and relationship building skills are critical 
  • Deep familiarity of and passion for social media communities and marketing approaches, with a keen eye towards culture and innovation.  

 

WHO YOU ARE

SWEEP THE FLOOR – No job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success. You stay humble, roll up your sleeves, and always look for ways to help. You learn from others and contribute wherever you can.

GIVE A $H!T – You care deeply about doing great work and driving results. You’re curious, ask questions, and seek out opportunities to improve. You don’t just point out problems—you bring solutions, ideas, and perspectives that move the team forward.

OWN IT – You take full responsibility for your work and see things through to completion. You aren’t afraid to fail because you know that failure is a part of learning and growth. You take action, move fast, and keep pushing forward.

NO A$$HOLES – You lead with empathy, respect, and emotional intelligence. You collaborate effectively, fostering a culture of trust and constructive feedback. You understand the importance of teamwork and ensure that your actions build others up rather than break them down.

IRON SHARPENS IRON – You push yourself and others to be better. You embrace healthy conflict, knowing that great ideas and strong teams emerge from honest, constructive conversations. You believe that leaders create leaders and are committed to fostering a culture of growth, challenge, and continuous improvement.

 

BENEFITS

FLAVOR PERKS:

  • Unlimited paid time off for exempt employees
  • One paid volunteer day of your choice
  • Competitive bonus structure for eligible roles
  • Team member stock purchase plan
  • Health savings or flexible spending account options
  • 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
  • Comprehensive medical, dental, and vision benefits
  • Basic life and AD&D insurance provided
  • Pet insurance
  • Education Assistance
  • Wellness reimbursement program
  • Paid maternity and paternity leave

FUN IS THE BEST FLAVOR:

  • Lunch provided every Tuesday and Thursday in office
  • Work from home Fridays
  • Discount on Wingstop gift cards
  • Onsite game room

 

Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.

 

 

 


 

 


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