What are the responsibilities and job description for the Sr. Director, Customer Insights & Analytics position at Wingstop Restaurants, Inc.?

Sr Director Customer Insights & Analytics

WINGSTOP RESTAURANTS, INC.

ROLE PROFILE DESCRIPTION

WHO WE ARE

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

WHAT WE’LL NEED

The Senior Director of Customer Analytics and insights is a key member of the Wingstop marketing team. The perfect candidate is a strong collaborator with a great business acumen, passion for brining together quantitative and qualitative insights. This role will play a critical role in developing and executing an ongoing customer driven learning plan and help drive insights that shape the future growth of Wingstop.

Responsible for leading the Customer Insights (Research) and Customer Analytics team
Build learning agenda and roadmap to help gain deeper understanding of Wingstop consumer behaviors, motivators both within the 4-walls of Wingstop and in the category
Synthesizes first-, second-, and third-party data into actionable strategy and measurement objectives
Works independently to pull data, perform in-depth analyses, identify trends, and extract meaningful information to customer performance, marketing effectiveness, and general business trends
Leads agency analytics resources to deliver customer and marketing insights and distill critical learning to cross-functional internal and external stakeholders
Distills complex, detailed issues and data down to easily understood, presentable, and actionable findings/recommendations with creative solutions
Understands key drivers of customer behavior and the relationship with marketing levers
Identifies evolving business needs, industry trends, and advancements that can enhance the team’s understanding of the Wingstop guest and marketing activity
Design and implement research methodologies tailored to specific project needs; conduct both primary and secondary research, utilizing quantitative and qualitative methods; ensure the accuracy and reliability of research instruments and data collection processes
Transform complex data into compelling, clear narratives that influence decision-making; create engaging reports and presentations that effectively communicate research findings and strategic recommendations to senior stakeholders
Collaborate with cross-functional teams, including marketing, finance, supply chain, and growth strategy , to align research objectives with business goals; act as a key point of contact for research-related queries and insights
Stay current with industry trends, emerging research methodologies, and new technologies; identify opportunities to enhance research practices and integrate innovative approaches

WHAT YOU’LL NEED

Bachelors Degree
7-10 years of experience in an analytics or consumer insights role, restaurant or retail experience highly preferred
Strong business acumen
Can handle high volumes of work with ability to prioritize effectively and hit promised timelines
Extensive experience with a range of quantitative and qualitative research methods, including surveys, interviews, focus groups, and data analysis; proficiency in statistical software and research tools (e.g., SPSS, R, PowerBI, SQL)

WHO YOU ARE

HUMBLE: Embracing humbleness fosters a collaborative and inclusive environment, where individuals prioritize the success of the team over personal recognition, ultimately contributing to a more cohesive and effective workplace.

HUNGRY: There’s a fire in you to keep pursuing excellence. You actively seek out challenges, set ambitious goals, and consistently demonstrate a proactive approach to tasks. You have a desire to support Wingstop in our goal to become a Top 10 Global Restaurant Brand.

SMART: Not solely based on intellectual prowess, but rather on emotional intelligence and interpersonal skills. A keen understanding of others, communicating effectively and collaborating seamlessly.

SERVICE-MINDED: A selfless and dedicated focus on helping others succeed. Consistently prioritizes the needs of colleagues and the organization, willingly offering support and contributing to the overall well-being of the team.

ENTREPRENEURIAL: Takes initiative, a willingness to take calculated risks, and constantly searching for opportunities to improve processes or contribute to new ideas.

BENEFITS

FLAVOR PERKS:

Unlimited paid time off for exempt employees
One paid volunteer day of your choice
Competitive bonus structure for eligible roles
Team member stock purchase plan
Health savings or flexible spending account options
401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
Comprehensive medical, dental, and vision benefits
Basic life and AD&D insurance provided
Pet insurance
Education Assistance
Wellness reimbursement program
Paid maternity and paternity leave

FUN IS THE BEST FLAVOR:

Lunch provided every Tuesday and Thursday in office
Work from home Fridays
Discount on Wingstop gift cards
Discounted onsite dry cleaning
Discounted onsite car detailing
Onsite game room and patio

Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.

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