Demo

Sr. Manager CRM & Personalization

Wingstop Restaurants, Inc.
Dallas, TX Full Time
POSTED ON 1/2/2025
AVAILABLE BEFORE 3/2/2025

SR. MANAGER CRM & PERSONALIZATION

WINGSTOP RESTAURANTS, INC.

 

ROLE PROFILE DESCRIPTION

 

 

WHO WE ARE

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

 

WHAT WE’LL NEED

“The Senior Manager of CRM and Personalization is a key member of the Customer Engagement Team. The perfect candidate is a strong collaborator with a great business acumen and a passion for customer experience. This role will play a critical role in continuing to grow our personalization (WingID) capabilities as well as manage the lifecycle of the Wingstop guest. 

  • Responsible for achieving WIngID revenue and customer KPIs 
  • Build a learning agenda and roadmap for testing new strategies, capabilities, and messaging across each audience and channel 
  • Lead the Day-to-Day functions of the team and its staff inclusive of agencies as well as one internal direct report 
  • Collaborate cross-functionally to understand data and reporting needs and develop actionable analytics to support organizational objectives
  • •         Act as the internal expert and evangelist for our customer segments, their attributes, and performance 
  • Develop actionable insights and implications based off of performance reporting as well as customer data, in partnership with internal and agency analytics resources 
  • Collaborate with Digital team and drive requirements to ensure optimal e-mail to web/app experience is realized 
  • Drive general approach and execution of data cleansing efforts, in collaboration with staff and partners
  • Develop cross-channel strategies to reach priority customer segments through paid and owned channels (Email, Mobile Push, Paid Social, Paid Search, Display, Web, App) that leverage our internal database to drive customer acquisition, frequency, retention and reactivation.
  • Work in conjunction with Brand, PR, Field, and Media teams to ensure holistic marketing & communication plans are brought to life throughout our performance marketing channels and owned digital properties.
  • Lead 1 direct report 

 

WHAT YOU’LL NEED

  • Bachelors Degree
  • 5-7 years of experience in customer marketing/CRM, restaurant or retail experience highly preferred 
  • Experience with Salesforce Marketing Cloud, Adobe, or similar digital marketing tool sets 
  •  Strong business acumen 
  • Can handle high volumes of work with ability to prioritize effectively and hit promised timelines
  • Ability to understand business objectives and requirements, organize and interpret campaign results, and deliver insights and recommendations in the marketing environment

 

WHO YOU ARE 

HUMBLE: Embracing humbleness fosters a collaborative and inclusive environment, where individuals prioritize the success of the team over personal recognition, ultimately contributing to a more cohesive and effective workplace.

HUNGRY: There’s a fire in you to keep pursuing excellence. You actively seek out challenges, set ambitious goals, and consistently demonstrate a proactive approach to tasks. You have a desire to support Wingstop in our goal to become a Top 10 Global Restaurant Brand.

SMART: Not solely based on intellectual prowess, but rather on emotional intelligence and interpersonal skills. A keen understanding of others, communicating effectively and collaborating seamlessly.

SERVICE-MINDED: A selfless and dedicated focus on helping others succeed. Consistently prioritizes the needs of colleagues and the organization, willingly offering support and contributing to the overall well-being of the team. 

ENTREPRENEURIAL: Takes initiative, a willingness to take calculated risks, and constantly searching for opportunities to improve processes or contribute to new ideas.

 

BENEFITS

FLAVOR PERKS:

  • Unlimited paid time off for exempt employees
  • One paid volunteer day of your choice
  • Competitive bonus structure for eligible roles
  • Team member stock purchase plan
  • Health savings or flexible spending account options
  • 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
  • Comprehensive medical, dental, and vision benefits
  • Basic life and AD&D insurance provided
  • Pet insurance
  • Education Assistance
  • Wellness reimbursement program
  • Paid maternity and paternity leave

FUN IS THE BEST FLAVOR:

  • Lunch provided every Tuesday and Thursday in office
  • Work from home Fridays
  • Discount on Wingstop gift cards
  • Discounted onsite dry cleaning
  • Discounted onsite car detailing
  • Onsite game room and patio

 

Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.

 

 

If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a Sr. Manager CRM & Personalization?

Sign up to receive alerts about other jobs on the Sr. Manager CRM & Personalization career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$115,898 - $155,468
Income Estimation: 
$160,561 - $207,658
Income Estimation: 
$93,845 - $118,399
Income Estimation: 
$121,033 - $153,104
Income Estimation: 
$142,054 - $186,265
Income Estimation: 
$119,187 - $158,016
Income Estimation: 
$168,541 - $230,379
Income Estimation: 
$121,033 - $153,104
Income Estimation: 
$102,236 - $139,057
Income Estimation: 
$142,054 - $186,265
Income Estimation: 
$168,541 - $230,379
Income Estimation: 
$192,552 - $255,668
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Job openings at Wingstop Restaurants, Inc.

Wingstop Restaurants, Inc.
Hired Organization Address Dallas, TX Full Time
SUPPLY PLANNER, POULTRY WINGSTOP RESTAURANTS, INC. ROLE PROFILE DESCRIPTION WHO WE ARE We’re not in the wing business. W...
Wingstop Restaurants, Inc.
Hired Organization Address Dallas, TX Full Time
ROLE PROFILE: WINGSTOP RESTAURANTS, INC. ROLE PROFILE OVERVIEW ROLE TITLE ROLE LOCATION Dallas REPORTS TO NAME TEAM REPO...
Wingstop Restaurants, Inc.
Hired Organization Address Dallas, TX Full Time
ROLE PROFILE DESCRIPTION X FULL-TIME ð PART-TIME 40 HOURS PER WEEK ð CONTRACTOR ð INTERN X EXEMPT ð NON-EXEMPT WHO WE AR...
Wingstop Restaurants, Inc.
Hired Organization Address Dallas, TX Full Time
ROLE PROFILE OVERVIEW ROLE LOCATION Global Support Center REPORTS TO NAME TEAM IT REPORTS TO TITLE ROLE PROFILE DESCRIPT...

Not the job you're looking for? Here are some other Sr. Manager CRM & Personalization jobs in the Dallas, TX area that may be a better fit.

Sr. Manager CRM & Personalization

Wingstop, Dallas, TX

AI Assistant is available now!

Feel free to start your new journey!