What are the responsibilities and job description for the Brand Specialist - Sponsorships & Events position at Winnebago Industries?
Primary Objective of Position: The Brand Specialist – Sponsorships & Events is responsible for delivering increased awareness and preference for Newmar brand through the strategic planning, execution, and evaluation of sponsorships, dealer shows, lifestyle events, and high-profile partnerships. This position supports brand visibility and engagement efforts by managing the details that bring the Newmar Difference to life for dealers, owners, and prospects. The ideal candidate will be passionate about delivering top-tier experiences, demonstrate strong organizational skills, and be an effective collaborator across internal teams and external partners.
Key Areas of Responsibility
Key Areas of Responsibility
- Plan and execute Newmar’s presence at key events, including but not limited to RV shows, annual dealer show , RV lifestyle gatherings, and NASCAR race weekends.
- Coordinate with internal stakeholders, Brand Ambassadors, external agency and vendor partners and dealers to ensure seamless event execution, aligning with brand standards and objectives.
- Manage all logistical aspects of event execution including site preparation, signage, materials, travel, and on-site activation.
- Collaborate closely with cross-functional teams including Product, Sales, Engineering, Interior Design and Customer Service to ensure brand consistency.
- Assist with the development and management of sponsorship assets, promotional materials, and on-site brand experiences.
- Serve as a key point of contact for event partners, dealers, and brand ambassadors.
- Track and evaluate event ROI and provide post-event reporting and recommendations.
- On-site content capture, including photography and videography.
- On-site social content creation and publication.
- Support the Marketing team with other brand-building initiatives as assigned.
- Clear and professional communicator with excellent verbal and written communication skills.
- Proven skills in event planning and execution.
- Highly organized and detail oriented with strong project management skills.
- Demonstrates Consumer and Brand Experience mindset.
- Outstanding interpersonal and customer service skills.
- Time management skills and ability to multi-task.
- Photography, videography skills.
- Flexible and adaptive to change.
- Team player with cross-functional agility and growth mindset.
- Detail oriented.
- College degree in a related field required (Marketing, Communications, Public Relations, Hospitality, General Business, etc.)
- Two or more years of experience in event planning, brand marketing, sponsorship activation or related field.
- Demonstrated ability to manage multiple events/projects simultaneously with attention to detail and timeline management.
- Familiarity with working in brand environments where storytelling, customer engagement, and premium experience delivery are key.
- Experience working with sponsorship partners (e.g., sports teams or entertainment entities) is a strong asset.
- Hands-on experience with event software, CRM tools, project management systems, MS Office, Adobe Office Suite. Adobe DAM, Adobe AEM and Sprout Social or other social analytics tools preferred.
- Willingness to travel for setup, execution and management of events as needed.
