Senior Specialist, Product Marketing

Are you passionate about innovation and creativity? Do you want to join an organization with a strong brand and a great reputation? Winnebago Outdoors is seeking a Senior Specialist, Product Marketing to join our team based in Forest City, IA. This role will focus on new brands, technical products and brand refreshes and work collaboratively with cross-functional partners to develop a customer-value-focused marketing strategy that tells the story of the brand, transformation and innovation. Because we push boundaries every day, your most critical skills will be building relationships and leveraging those relationships to activate our marketing strategy, ensuring that our campaigns meet internal expectations and resonate with external audiences.

Day To Day Of The Role

• Work critically close with Product Teams, Sales, Digital Team, Engineering etc. to develop and maintain subject matter expertise, focused on our newest smart and connected IoT products, but also our Class A, B and C products
• Intimately understand the needs and pain points of our target customers for our smart and connected Internet of Things (IoT) products and develop marketing tactics that effectively draw them to our offerings. (IoT is the collective network of connected devices and the technology that facilitates communication between devices and the cloud, as well as between the devices themselves.)
• Own the development of targeted marketing campaigns and assets focused on improving business KPIs.
• Develop a diverse marketing toolkit to aid in launching new products and services across all channels
• Support development of digital and printed product brochures, including content, coordinating agency support, managing photo units, and scheduling photography.
• Attend all relevant team and product meetings as the representative from the marketing team and own any and all marketing related deliverables coming out of these meetings.
• Champion solutions acceleration initiatives and drive innovative marketing campaigns
• Attend shows to support marketing initiatives and/or product launches. Expected travel: 30 percent.
• Monitor status of corporate trademarks to ensure proper usage-including documentation of initial trademark request to the Legal Department and subsequent trademark status changes. Communicate trademark status as needed internally and to ad agencies.
• Assist the training department with the development of materials for Sourcebook.
• Track record of implementing strategic, proactive, and innovative marketing communications programs that excites, persuades and enlists highly technical audiences with outstanding results
• Comfortable presenting to external and internal audiences. Demonstrably strong writing and communication skills
• Experience in large enterprise environments is helpful. Ability to succeed in a heavily matrixed environment, working cross-company successfully to drive results
• This position requires some travel to other Winnebago locations and shows.
  
  

Education And Experience Requirements

• Bachelor’s degree in marketing, Business Administration, Communications, or related field and/or prolonged course of study in a business- or job-related field or equivalent experience
• 3 years of relevant marketing, advertising, and/or branding experience
• Knowledge of major industry trends and Intel's IoT offering is highly preferred, with experience in IoT ecosystem and driving partner and channel marketing activities
  
  

By fostering innovation, igniting growth, promoting well-being and connecting with purpose, we cultivate the passion and pride that make both work and play extraordinary. Greatness is in your NATURE.