What are the responsibilities and job description for the Product Manager position at Winsmith?
**Job Title:** Product Manager
This role oversees the product strategy and lifecycle of existing products, pricing and margins, new product development, competitive benchmarking, support of sales field activities, and project management for tactical / strategic initiatives.
The position is based in Springville, NY and reports to the Product Marketing Manager.
Key Responsibilities:
- Product Roadmap Management: Develop and manage product roadmaps, requirements analysis, competitive benchmarking, and lifecycles for new and existing products.
- Marketing Initiatives: Manage marketing initiatives and platforms, including physical and digital marketing campaigns.
- Product Enhancement: Lead and manage product enhancement initiatives from concept through launch.
- Pricing and Positioning Strategies: Develop and implement product positioning and pricing strategies.
- Sales Growth and Profit Objectives: Develop marketing strategies to deliver sales growth, margin, and contribution to profit objectives.
- Sales Tools and Training: Create sales tools and training materials.
- Project Management: Manage specific tactical / strategic initiatives.
- Customer and Field Sales Support: Provide direct customer and field sales support.
Requirements:
- Bachelor's Degree: In marketing or a business-related field.
- Experience: 3-5 years in marketing, 3-5 years in industrial professional sales or product management.
- Communication Skills: Effective oral and written communication skills.
Technical Skills:
- MS Office Products: Advanced skills with all MS Office products.
- Digital Marketing Platforms: Proficiency in digital marketing platforms.
- Product and Industrial Understanding: Strong understanding of products and industry.
- Organizational Skills: Strong organizational skills.
About Us:
HBD Industries, Inc. is a diversified industrial manufacturing company operating a portfolio of engineered product businesses across multiple platforms.
