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Wisconsin Broadcasters Association is hiring : Digital Content Producer in Madiso

Wisconsin Broadcasters Association
Madison, WI Full Time
POSTED ON 3/8/2025
AVAILABLE BEFORE 6/7/2025

Civic Media has built a statewide radio and digital media network in Wisconsin with the goal of championing the practice of democracy by empowering honest and informative local voices. We’re merging the legacy of radio with the immediacy of digital to deliver high-quality content to a growing audience via our 22 radio stations, websites, mobile app, and associated social media platforms. We work in a fast-paced environment that values communication, integrity, vision, innovation, and collaboration in order to fulfill our vision of being the media platform that informs, guides, and inspires our audience through the complex landscape of information, commentary, and civic engagement.

Position Overview

We’re looking for a Digital Content Producer to strengthen and expand our growth in digital journalism. You’ll make sure all our best content makes the leap from on-air to digital platforms, collaborate with editorial teams, create new content when needed and ensure that Civic Media’s mission and information reach diverse communities across Wisconsin. The focus is on writing and editing multimedia stories – text articles with images, audio and video – that build larger and engaged audiences. While the position is hybrid, applicants must reside in Wisconsin.

POSITION SUMMARY

This position will create and help with the creation of digital content drawn chiefly from Civic Media’s news department and on-air news and talk programs — extending our on-air reach beyond the broadcast audience. The position will coordinate with reporters and broadcast production teams and serves as an essential champion for digital audiences. This position reports to the Content Director.

SPECIFIC DUTIES :

  • Write and edit text articles from Civic Media’s News Department. Help reporters with formatting and expanding their on-air stories. Integrate images, audio, video and links to other content and / or resources into articles as appropriate.
  • Respond to breaking news to ensure audiences and platforms have the latest information.
  • Write articles (drawn primarily from Civic Media’s news and talk programming); identify potential stories from on-air material produced by other teams; integrate images, audio, video and links to other content and / or resources into articles as appropriate.
  • Share stories and multimedia content on approved social platforms on a regular basis and in accordance with the organization’s social strategy and best practices. Participate in social media planning and strategy sessions.
  • Create photo galleries, graphics, data visualizations, tables, extra audio, video, etc. to enhance digital content.
  • Regularly contribute to projects, partner collaborations and series as directed.
  • Occasionally pitch, research and report original content for digital and on-air platforms.
  • Participate in daily and weekly editorial meetings with colleagues to discuss topics, guests and content. As directed, train members of those teams to grow their own digital capabilities and fluency.
  • Participate in regular consultations with the Content Director and others to talk about content / digital strategies and ongoing collaborative efforts.
  • Stay current on best practices in digital journalism and recommend ways to enhance Civic Media’s offerings.
  • Maintain extensive knowledge of issues, events and newsmakers across the state.
  • Maintain the standards of journalistic ethics and excellence described in Ethical Guidelines for Editorial Staff : Ethical Guidelines
  • Other duties as assigned.

Qualifications

  • Education & Experience : Associate’s degree in Journalism, Communications or related field; Bachelor’s preferred. Proven experience in journalism, social media management and audience engagement.
  • Journalism : Demonstrated knowledge and skill in all facets of digital content production. Writing, editing and copyediting skills. Adherence to deadlines. Knowledge of AP Style. Listening and interpersonal abilities are critical. Talent for moving quickly, multi-tasking and a commitment to helping connect our content with audiences.
  • Technical Proficiency : Familiarity with digital platforms, social media tools, content management systems and basic analytics platforms. Experience with WordPress, Sprout Social and Notion is preferred but not required.
  • Communication Skills : Skills to serve as an ambassador for digital and advocate for multi-platform storytelling. Listening and interpersonal abilities are critical.
  • News Knowledge : Familiarity with issues, events and newsmakers across Wisconsin.
  • Time : Must be available to work weekdays and evenings and some weekends as assigned. Ability to work non-standard hours in support of major activities and emergencies.
  • Passion for Civic Engagement : Deep interest in local journalism, democracy, and connecting with Wisconsin communities around relevant local issues.
  • Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this position.

    Civic Media is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

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