What are the responsibilities and job description for the Wisconsin Broadcasters Association is hiring: Senior Digital Content Producer in position at Wisconsin Broadcasters Association?
WTMJ, The E.W. Scripps Company NBC affiliate in Milwaukee, WI, is searching for a Senior Digital Content Producer to join our team. In this position, you will be responsible for organizing, writing, and updating content across the station's digital platforms, including websites, mobile apps, and social media. With a focus on niche mediums such as video or data visualization, the Senior Digital Content Producer will create compelling and engaging content that enhances the user experience and aligns with the WTMJ brand.
WHAT YOU'LL DO :
- Write, edit, publish and manage content on multiple digital platforms, including the station's local website, mobile and social networks.
- Deliver compelling content using current production and web-delivery tools.
- Optimize the user experience by being attentive to live web metrics and user experience best practices.
- May catalogue and organize archived content.
- Create content that is aligned with and enhances the brand; enhance content with outside links, maps, slideshows.
- Apply Search Engine Optimization (SEO) best practices to every piece of content.
- May update and interact with fans / followers on social media.
- Coordinate with editorial and technical staff to facilitate the migration of multimedia content to new media platforms, including video, audio, still photos and graphics.
- Assist in online coverage of major news events, breaking news and severe weather to ensure high quality, consistent community coverage online.
- Build out special sections and site features to enhance coverage and increase user engagement.
- Work with other departments, including sales and marketing and as needed for on-site and / or station initiatives that require content integration.
- Perform other duties as assigned.
WHAT YOU'LL NEED :
WHAT YOU'LL BRING :
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