General Sales Manager - Harley-Davidson

General Sales Manager

Location: On-site – One of our Southern California-based Harley-Davidson dealerships (Final location to be determined during the hiring process)

Salary Range: $100,000 - $180,000 annually (base performance-based incentives)

Lead with Purpose. Inspire Performance. Deliver Results.

The Wise Riders Harley-Davidson dealer group is seeking a highly capable, goal-driven General Sales Manager to lead one of our premier sales teams. Join the largest Harley-Davidson dealer group in CA in one of our Southern California dealerships—where freedom, performance, and legacy drive everything we do. This is an opportunity to deliver best-in-class customer experiences and operational excellence.

What Makes This Opportunity Exceptional

• Competitive Compensation – $100K–$180K annual earning potential with a performance-based structure
• Iconic Brand – Harley-Davidson represents passion, lifestyle, and loyalty
• Professional Culture – Join a team that blends energy with excellence, and accountability with opportunity
• Proven Process – We manage by the metrics, using systems and processes that are proven to drive results
• Career Advancement – Be part of a rapidly growing dealer group that invests in leadership and promotes from within
• Ditch the tie. Throw on a Harley shirt. Jeans and sneakers welcome
  
  

Core Responsibilities

• Lead, coach, and manage the Sales Department to achieve monthly sales and profitability goals
• Recruit, train, and mentor Fit Specialists to ensure full engagement with our structured sales process
• Set daily, weekly, and monthly sales expectations; monitor activity, CRM utilization, and follow-up execution
• Conduct daily team huddles, one-on-one coaching, and structured performance reviews
• Partner cross-departmentally to enhance customer retention and drive backend performance
• Oversee deal structure, objection handling, and final delivery satisfaction
• Manage escalated customer issues with professionalism and a solutions-first approach
• Ensure full compliance with dealership processes, standards, and applicable state policies
  
  

Qualifications

• 3 years of high-volume sales management (motorcycle, auto, RV, or powersports strongly preferred)
• Demonstrated success developing teams and exceeding KPIs
• Excellent communication, coaching, and operational oversight skills
• Strong working knowledge of CRM platforms, sales reporting, and lead optimization tools
• Passion for motorcycles and the Harley-Davidson lifestyle
• Valid motorcycle endorsement and California driver’s license (or willingness to obtain)
• Availability to work weekends, holidays, and during peak sales events
  
  

Physical & Work Environment Requirements

• Must be able to walk, stand, bend, and lift up to 25 lbs
• Ability to balance and push an 800 lb. motorcycle (with assistance)
• Work performed in a showroom environment with occasional exposure to vehicle exhaust, cleaning chemicals, and high noise levels
  
  

Employee Benefits

• Competitive performance-based pay
• Medical, Dental, and Vision Insurance
• 401(k) with Company Match
• Paid Time Off and Holidays
• Employee Discounts on Parts, Apparel, and Motorcycles
• Voluntary Life, Disability, Critical Illness & Legal Protection
• Ongoing Training & Career Development Opportunities
  
  

Apply Now

If you're an experienced sales leader ready to elevate your career with a dealership group that values performance, people, and purpose, we encourage you to apply. Join us and help us build the strongest sales operation in Southern California.

Submit your resume to be considered for a leadership role at one of our Harley-Davidson locations.

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