What are the responsibilities and job description for the Adobe Analytics Platform Analyst position at Wise Skulls?
Title: Adobe Analytics Platform Analyst
Location: Dallas, TX (On-site)
Duration: 6 months
Implementation Partner: Infosys
End Client: To be disclosed
Jd
Location: Dallas, TX (On-site)
Duration: 6 months
Implementation Partner: Infosys
End Client: To be disclosed
Jd
- Minimum Years of Experience: 7 Years
- Create and maintain standard CJA dashboards, filters, and metrics to measure marketing campaign performance
- Support eventual transition of current dashboards, reporting in CJA to new journey analytics platform, ensuring continuity in results between platform
- Investigate and resolve data anomalies in journey analytics platforms identified by business stakeholders
- Create and maintain CJA data view configurations, and admin-level metric definitions
- Support enforcement of governance related to maintaining data source quality and AEP component definitions leveraged in CJA
- Perform ad-hoc analyses in CJA for journey analytics team
- Provide platform best practices and maintain documentation on operational processes, workflows, and training
- Maintain strong connectivity with the Digital Technology, Enterprise Data & Analytics development teams, as well as the Customer analytic teams
- Experience using Adobe Experience Platform tools, principally Customer Journey Analytics, and Adobe Analytics in a business context;
- Ability to learn, adapt to new journey analytics technology and platform;
- Ability to proactively investigate data anomalies/irregularities;
- Excellent critical thinking skills;
- Business experience using SQL to pull data from relational or similar database;
- Proven experience creating and presenting analyses;
- Basic understanding of underlying data processes;
- Demonstration of ability to circle back to business plan; ensure that results make sense
