What are the responsibilities and job description for the Senior Manager, Growth Marketing position at Wistia?
Wistia is on a mission to make business more human with video. We help companies unlock the full potential of video marketing with intuitive software, engaging content, and powerful analytics. We're looking for a Senior Manager, Growth Marketing to join our team and play a key role in driving customer acquisition and revenue growth.
About the Role
As Senior Manager, Growth Marketing you'll take a strategic and hands-on approach to driving growth. This role is ideal for a versatile marketer who thrives on collaboration and enjoys working across multiple channels and teams to create impactful marketing programs.
You'll partner closely with our product growth, marketing, and operations teams to understand customer behavior, optimize conversion paths, and lead marketing initiatives that increase the number of customers who turn to Wistia for their video marketing needs - with an emphasis on those that want to purchase on their own.
What You'll Do
We try to ensure Wistia is an inclusive and diverse place where everyone feels happy, fulfilled, respected, comfortable, and welcome. We're proud to be an equal-opportunity workplace. We care a lot, so our benefits are actually benefits, not just the fun stuff like swag and snacks in the office (though we also have lots of those too!).
We know the biggest investment we can make is in our employees, so we provide:
Wistia is a remote-first company. Employees can work from our beautiful office in Cambridge, MA, or anywhere in the continental US.
About the Role
As Senior Manager, Growth Marketing you'll take a strategic and hands-on approach to driving growth. This role is ideal for a versatile marketer who thrives on collaboration and enjoys working across multiple channels and teams to create impactful marketing programs.
You'll partner closely with our product growth, marketing, and operations teams to understand customer behavior, optimize conversion paths, and lead marketing initiatives that increase the number of customers who turn to Wistia for their video marketing needs - with an emphasis on those that want to purchase on their own.
What You'll Do
- Develop and execute cohesive multi-channel full-funnel strategies targeting specific audiences aligned with company objectives for customer acquisition and revenue growth
- Lead cross-functional marketing projects from ideation to launch, ensuring alignment with business goals, timelines, and budgets
- Champion quality and connectivity, ensuring every customer touchpoint is connected and clearly articulates our value proposition and resonates with our target audience
- Analyze customer data and buying behavior to uncover insights that fuel self-serve growth
- Partner with the Product Growth team to develop and test marketing programs that complement planned growth experiments to improve self-serve conversion rates and increase volume going into those experiments
- Collaborate with brand, content, creative, paid, lifecycle, and web teams to refine messaging, targeting and the user journey
- Act as the central leader, aligning stakeholders across brand, product marketing, content, demand generation, and GTM stakeholders to facilitate collaboration and decision-making to, create a shared vision and actionable roadmap
- Take ownership of the projects you lead, tracking and sharing performance metrics across all participating teams to facilitate optimizations and improvements
- 7 years of experience in B2B demand generation, growth marketing, campaign management or digital marketing, preferably in a SaaS environment.
- A data-driven mindset—you love digging into customer insights and making informed decisions.
- Experience working with product-led growth (PLG) models and optimizing self-serve funnels.
- A broad skill set in demand generation, spanning paid media, content, lifecycle marketing, and conversion optimization.
- A collaborative spirit—comfortable working across marketing, product, and sales teams to drive results.
- Strong analytical skills with proficiency in marketing analytics, attribution, and reporting tools.
- Excellent project management and communication skills.
We try to ensure Wistia is an inclusive and diverse place where everyone feels happy, fulfilled, respected, comfortable, and welcome. We're proud to be an equal-opportunity workplace. We care a lot, so our benefits are actually benefits, not just the fun stuff like swag and snacks in the office (though we also have lots of those too!).
We know the biggest investment we can make is in our employees, so we provide:
- A competitive compensation package that includes internal equity stock options
- 401k with 3% company contribution, regardless of whether you contribute
- Fully paid healthcare, dental, and vision insurance (family plans included)
- Pre-Tax FSA and Dependent Care Account
- Flexible working hours – work at the times when you operate best, or set aside time for child and/or elderly care responsibilities during traditional "office hours"
- 16 weeks paid parental leave for all new and expecting parents
- Unlimited PTO (pretty common for people to take 4 weeks off throughout the year)
- Remote-first culture (work from anywhere in the U.S.)
- Annual professional development stipend (courses, conferences, and more)
- New hire bonus to enhance your home office setup
- Pet insurance discount
Wistia is a remote-first company. Employees can work from our beautiful office in Cambridge, MA, or anywhere in the continental US.
