What are the responsibilities and job description for the Digital Marketing Manager position at WiT Group?
Company Description
WiT Group is a performance-based digital marketing agency that offers a comprehensive range of marketing services and inbound demand-generation efforts to clients nationwide. We take a personalized approach to our integrated marketing services, delivering custom-tailored solutions to meet our clients' business objectives. At WiT Group, we stand behind our work and take a performance-driven approach that propels our agency and client's marketing strategy forward.
Locations : Columbia SC, Charlotte NC, Kannapolis NC
applicants MUST be able to travel to one of these locations weekly!
Role Description
This is a full-time hybrid role for a Digital Marketing Manager located in Columbia SC , with flexibility for remote work. The Digital Marketing Manager will be responsible for leading a team to develop, implement, and manage comprehensive digital marketing strategies to drive brand awareness and lead generation for our clients. Day-to-day tasks will include overseeing SEO, CRO, Paid Ads, social media marketing , web analytics, and lead generation efforts.
Qualifications
- Expertise in digital marketing, social media marketing, and lead generation
- Proficient in web analytics tools and software
- Proficient in Search Engine Optimization & Conversion Rate Optimization
- Excellent communication and leadership skills to effectively lead and work with a team
- Experience with digital marketing platforms and software such as Google Ads, Facebook Ads, LinkedIn Advertising, and email marketing platforms.
- Analytical mindset to develop and analyze marketing campaigns and metrics to make data-based decisions
- Bachelor's degree in Marketing or related field desired but not required
- Experience in Agency and / or performance-based marketing and pay-for-performance fee structure is a plus!
