What are the responsibilities and job description for the Director of Marketing position at WITTERN GROUP INC?
What you will do : Develop and implement the organization's overarching marketing strategy to drive revenue growth, with a focus on both digital / e-commerce channels, and distributors / national accounts.
Lead the creation and execution of data-driven, customer-centric marketing campaigns that deliver measurable business outcomes and align with the company's strategic goals.
Provide expertise in marketing strategy and planning, leveraging customer insights and data analytics to optimize marketing activities and achieve fuel growth targets.
Collaborate with cross-functional teams to ensure consistent brand messaging and effective marketing execution across all channels.
Oversee the development and management of marketing budgets, continuously improving the ROI of marketing investments.
Manage and mentor the marketing team, fostering a culture of collaboration, innovation, and accountability.
Evaluate and optimize marketing organization structure and talent to ensure alignment with business objectives.
Proactively track market trends, competitive landscape, and emerging technologies to inform marketing strategies and initiatives.
