Demo

Brand Design Manager

WK Kellogg Co
Battle Creek, MI Full Time
POSTED ON 3/3/2025
AVAILABLE BEFORE 6/3/2025

At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 119 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet – today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort.

As a Brand Design Manager, you will develop design strategy and create effective design solutions on exciting brands like Frosted Flakes, Froot Loops, Special K, and Corn Flakes! In this hybrid Designer / Manager role, you will be responsible for management of internal design workstreams, actively designing packaging and supporting on strategic business initiatives, with a focus on delivering cost savings back to the business. You will develop a tight partnership with other functions to drive efficiency and effectiveness throughout design workstreams. As well as govern and educate cross-functional teams on the design process, ensuring a high-level quality of design briefs, clear understanding of timelines, and an understanding of print production.

HERE’S A TASTE OF WHAT YOU’LL BE DOING

Provide Design Leadership

  • Deliver design excellence and strategic thinking to ensure we are creating effective packaging to drive our brands forward and make connection with consumers
  • Partner with marketing, I&S, promotions, licensing, and merchandising to ensure brand continuity across all brand activations, touchpoints, retail channels.
  • Support Design Lead as needed on strategic business priorities.

Manage and Design internal workstreams

  • Manage traffic workflow to ensure appropriate coverage; guide internal team and external contractors to find the most effective design solutions, ensure delivery of projects on time and meeting expectations of the brief.
  • Actively design as available to elevate strategic design thinking on internal workstreams and deliver savings commitment back to the business.
  • Advise marketing on briefs and timelines, providing design feedback, implementing the design process, etc.
  • Drive stewardship and implementation of Design Process

  • Provide governance and adherence to design process to drive efficiency (quality of briefs, roles & responsibilities, timelines, decision rights, budgeting process, etc.)
  • Apply a ‘Make it Better Mindset’ in which optimization recommendations are important to ensure we are efficient, and the process is evolving for our needs.
  • Design Budget Management

  • Support Design Lead in management of annual budgeting process; partnering with Marketing team to identify project forecast and determining allocation of projects across internal and external design teams.
  • Manage internal resources closely and maximizing our design investment and cost savings. Track internal design projects to ensure team is meeting cost savings target.
  • YOUR RECIPE FOR SUCCESS

  • Bachelor’s degree and related work experience in brand strategy, graphic design.
  • Current or previous agency experience required. Client-side experience a plus.
  • CPG experience required, with packaging design & strategy examples, and an understanding of print production.
  • Proven track record of leading design strategy, packaging design and touchpoint activation that drives impact and in market results.
  • Self-motivated, with the ability to collaborate with others and inspire teams in a creative environment.
  • The ability to be flexible in a rapid-pace, changing environment. Ability to make changes on the fly without losing momentum.
  • Attention to detail and commitment to high quality solutions. Ensuring success all the way through the last mile.
  • Software fluency in the latest graphics and business programs : Adobe CS (Photoshop, Illustrator, InDesign, Acrobat) and Microsoft (Outlook, PowerPoint, etc.)
  • Salary Range : $115, 216 - $151.280

    Salary pay ranges are determined by role and level.  Within the range, the successful candidate’s starting base pay will be determined based on factors including job-related skills, experience, certifications, qualifications, relevant education or training, and local market conditions.

    At WK Kellogg Co, our success depends on our most vital asset — our people. That’s why we’re committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best — physically, financially, emotionally, and socially. Although subject to change, the below are the benefits currently offered in association with this position :

  • Incentive Plan bonus eligibility
  • Health, dental and vision insurance
  • Savings and Investment Plan with Company match and contribution
  • Paid Time Off (includes paid sick time)
  • 11 Paid Holidays
  • Employee Stock Purchase Program
  • Life Insurance, AD and D Insurance and STD / LTD
  • Tuition reimbursement, adoption assistance for eligible employees
  • Employee recognition program
  • The above offerings are subject to the terms of WKKC policies, which will control in the event of a conflict with the above descriptions.  Our comprehensive and competitive benefits not only deliver value to you and your family, but also offer choice to meet your unique needs and knowledge to empower confident decision-making.

    ABOUT WK KELLOGG CO

    At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder’s passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, Frosted Mini Wheats, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit www.wkkellogg.com .

    If we can help you with a reasonable accommodation throughout the application or hiring process, please email TalentAssist@wkkellogg.com

    THE FINER PRINT

    The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.

    WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

    For US applicants :

    Where required by state law and / or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. For additional information, please follow th is  link .

    Let’s create gr-r-reat days,

    WK Kellogg Co Recruitment

    Salary : $115,216 - $151,280

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