What are the responsibilities and job description for the 2025 WLWT Summer Intern - Creative Services position at WLWT?
Job Description
WLWT TV, the Hearst Television owned NBC affiliate in Cincinnati is recruiting college students for a 10 to 12 week paid summer internship program, which provides a hands-on professional learning experience, with an emphasis on the basics of marketing, branding and promotion for broadcast TV and the WLWT Brand. The WLWT Creative Services Internship Program is administered through in-person training and shadowing of the marketing team. This role report to the Creative Services Director.
Interns are introduced to every aspect of the marketing and branding operation, including but not limited to:
MARKETING BASICS:
At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.
About Us
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
WLWT TV, the Hearst Television owned NBC affiliate in Cincinnati is recruiting college students for a 10 to 12 week paid summer internship program, which provides a hands-on professional learning experience, with an emphasis on the basics of marketing, branding and promotion for broadcast TV and the WLWT Brand. The WLWT Creative Services Internship Program is administered through in-person training and shadowing of the marketing team. This role report to the Creative Services Director.
Interns are introduced to every aspect of the marketing and branding operation, including but not limited to:
MARKETING BASICS:
- Station Key Objectives and On-Air Marketing
- Station tone / style / graphics / announcer
- Overview of Station-Owned Platforms
- Overview and Relevance of Social Platforms
- Topical News Training
- Topical Weather Training
- Creating a Relationship with Viewers: New Marketing Pyramid
- Important Station Programming
- Local vs. Network vs. Syndicated
- Importance of Community Events
- Working with Other Departments: Their Roles and Responsibilities
- Social Marketing
- Wide Orbit
- Mixpo / Netsertive
- Premiere / After Effects
- Canon C-300
- Logs and Inventory Management
- Writing: News Image vs. Topical vs. POP vs. Entertainment
- News Topical Bootcamp
- Shooting / Lighting
- Editing
- In-person attendance
- Write, shoot, and edit an image promo as the final project.
- After completing the 10-week internship, the intern should understand the role of the creative services department in broadcast television and have an understanding of the marketing options for branding and promoting a broadcast station.
At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.
About Us
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
