Brand Manager

THE ROLE:

• Travel Requirement: Occasional Travel
• Location: This role is fully remote, but the nature of this position will require occasional travel to our head office in Bakersfield, CA.
• FLSA Status: Exempt
• Employment Category: Full Time - Regular
• Pay range: 122k-145k

Bolthouse Farms is recognized as a leader in growing, manufacturing, and distributing high quality, nutrient dense branded products. Employing more than 2,200 people and headquartered in Bakersfield, California’s fertile San Joaquin Valley, Bolthouse Farms is one of the largest carrot growers and distributors in the U.S. and manufactures the No. 1 premium refrigerated branded beverage in U.S. retail. Bolthouse Farms is made up of farm and food fanatics who work every day to serve Our Land, Our People, and All People. In 2022 Bolthouse Farms acquired 2022 is Evolution Fresh the #1 juice brand in Natural Channel and the fastest growing cold press juice in US Food. Visit www.bolthouse.com or www.evolutionfresh.com to learn more.

• 
  Consumer & Category expert: Partners with Insights to deeply understand category dynamics and consumer behaviors. Identify annual research needs in accordance with budget, striking the right balance between foundational research and initiative specific needs.
• Product management and optimization: Identify areas for product improvement and/or cost improvement and execute with cross functional team with a hands-on approach from development to commercialization.
• Marketing: Manages the briefing & development of digital-first consumer communication plans in collaboration with agencies. Has experience refining brand positioning and brand purpose.
• Business Health & Analytics: Able to use syndicated, consumer and customer data to identify business insights and recommend solutions that optimize results. Developing monthly/quarterly business reviews and ad-hoc analysis.
• Channel/Customer Marketing: Understands the business at an account/channel level and collaborates with our Sales team to develop custom marketing programs to drive the business in those accounts/channels.
• Managing up and across:
  • Partners with internal stakeholders and cross-functional partners to sell-in and prioritize initiatives.
  • Confidently present strategic, data-driven recommendations to SLT

WHAT WE’RE LOOKING FOR

Minimum Qualifications:

• Bachelor’s degree required; MBA preferred
• 3-5 years of brand management experience in CPG-managed businesses or similar relevant experience (food preferred)
• Understanding of how to read, interpret campaign results and make recommendations based on performance
• Track record of success leading both external agency partners and internal cross-functional teams
• Proven ability to translate insights into sound recommendations
• Excellent written and verbal communication and team working skills
• Proficient in Microsoft Office programs: Microsoft Word, Excel, Power Point
• Comfortable working in a fast-paced, fast-changing environment

Required Skills and Abilities:

• You’re highly skilled at being agile and can pivot priorities, strategies, and initiatives, on a dime.
• You’re a creative problem solver who is an expert at rolling up your sleeves and working efficiently in a fast-paced environment.
• You are a strong communicator and collaborator with an ability to inspire and influence others, either as the leader or as a member of the team.
• You are a natural self-starter, comfortable taking the lead with limited resources while still achieving strong results.
• You are capable of time management & prioritization: Effectively manages team’s workload by prioritizing and multi-tasking. Demonstrates a sense of urgency to drive impact, and deprioritizes work as necessary.

• Medical
• Dental
• Vision
• Group Life and AD&D
• Voluntary Life and AD&D
• Group Short-Term Disability
• Group Long-Term Disability
• Flexible Spending Accounts
• Employee Assistance Program
• 401(k)
• Paid Time Off

EQUAL EMPLOYMENT OPPORTUNITY
We are an equal opportunity employer committed to fostering a culturally diverse organization. We strive for inclusiveness and a workplace where mutual respect is paramount. We encourage applications from a diverse pool of candidates, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, age, national origin, disability, sexual orientation, gender identity and expression, or veteran status. We will provide reasonable accommodations to qualified individuals with disabilities, as need, to assist them in performing essential job functions.