Creative Content Strategist

Our Creative Content Strategist is responsible for creating, managing, and executing the company’s social media strategy. This role involves developing a comprehensive content calendar, managing day-to-day activities, and working closely with other departments to ensure that the company’s messaging is consistent and aligned with business goals. The role also involves vendor communication by ordering all marketing materials, and apparel needed, creating and updating processes for the marketing department, and assisting with the planning and organization of events. The ideal candidate is a creative thinker with a passion for social media trends and analytics and has great communication to keep marketing initiatives organized.

We are a roofing company that provides roof replacements, repairs, and maintenance and upholds our core values – confident, hungry, courageous, education, and selfless.

Responsibilities

• Posting content on social media channels
• Collecting and editing video content for ads and social media channels
• Engage with our audience on social media channels
• Stay up to date on trends and algorithm changes by watching training videos weekly
• Attend marketing meetings (participation required)
• Work with the sales team to guide them on what pictures and videos are needed
• Going out in the field and taking photos and videos with team members
• Managing the website and necessary revisions
• Adding photos to the Google My Business page
• Tracking KPIs on a dashboard
• Meeting with the team weekly
• Scheduling video testimonials from customers
• Taking photos of team members for our website and social media
• Project managing any involvement in local home shows and events
• Email marketing
• Direct mail marketing
• Help answer the phones
• Update and create processes for the marketing department
• Order apparel, stationery items, and other various marketing materials

Qualifications

• Social / Digital marketing experience
• Construction industry experience a plus
• Have a profile on one or all the following platforms – Facebook, Instagram and Linkedin
• Experience with video creation and editing is a plus
• Basic graphic design skills
• Knowledge of Canva
• Writing abilities a plus
• Comfortable being in the field
• Comfortable going up/down a ladder
• Must be 18 years of age
• Hunger to learn and make mistakes
• Willingness to collaborate with a team
• Genuine interest in the industry
• Creative mindset
• Good attitude
• Energetic
• Empathetic

Benefits

• 401K
• Medical insurance with vision
• Dental insurance
• Critical illness
• Short and long-term disability
• Paid vacation
• 5 Paid holidays