What are the responsibilities and job description for the wnyc is hiring: Senior Producer Social and Digital in New York position at wnyc?
Content Summary : Senior Producer Social and Digital at New York, for wnyc
The Senior Producer, Social and Digital has the dual responsibility of growing WQXR’s social audience and for being the senior digital producer responsible for web and video content across WQXR’s websites and apps. Below are key responsibilities in each category.
SOCIAL PLATFORM RESPONSIBILITIES
Lead efforts to grow audience and engagement across social media platforms (Fb, Twitter, Insta, YouTube,Spotify, others as determined by the team)
In partnership with editorial / programming and senior team devise social programming strategy and voice; ensure compliance to this voice across platforms and that there is a social component to everything we create and do
Serve as lead producer of social media content, build and manage social programming calendar or delegate when necessary
Serve as the lead social manager for WQXR’s Instagram account, including the publishing of 14-21 pieces of new content per week, delegate when necessary
Day to day supervisor and of the assistant digital producer of social media, including assigning work andoverseeing work hours, time-off approvals, and meeting goals
Alert Listener Services when customer support questions arise via social and email channels; analyze and share insights with broader team
Partner with Research to build social measurement, KPIs, dashboards and ongoing insights that inform ourdaily work
Maintain style guide for social media
Accountable for engagement rates on social media to hit goals; continue to iterate and improve publish volume and engagement (per Spredfast analytics) using tactics such as labels, and influencer programs to track and grow engagement.
DIGITAL PRODUCTION RESPONSIBILITIES
- Use the digital team Trello board and weekly sprints to organize workload
- Manages mobile notification scheduling and writing
- Manage email newsletter publishes, in partnership with editorial and membership
- Serve as and / or manage videographer and video robotics engineer / producer / director for all WQXR in-studio performance videos and interviews, including Midday Masterpiece from CR5
- Supervise creation of derivative video assets from video shoots including segmented on-demand videos for YouTube / Facebook / Instagram.
- Maintains WQXR archive of digital assets (designs, photos, videos) for creation of sizzle or trailer videos when necessary
- Maintain airings, schedule changes on website
REQUIREMENTS :
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