What are the responsibilities and job description for the Lead Product Manager-Small Firm Accounting Market position at Wolters Kluwer?
Job Summary
The Lead Product Manager is responsible for overall product management, strategic vision and focus, product P&L and execution of growth plans for a significant product or product family.
Key Responsibilities
- Effectively manages all aspects of the line of business in support of the organization's goals and market needs.
- Leads competitive analysis and market assessment activities and establishes marketing strategy based on the assessment of market trends, customer needs and competitive analysis.
- Understands market trends and needs and articulates needs in the form of product requirements.
- Plays proactive role in product planning and design to ensure the product is differentiated from competitors in the marketplace.
Additional Responsibilities
- Establishes strategic marketing programs for new products or enhancements, including identification of market segments, product positioning, pricing, and profitability.
- Identifies new distribution channels and coordinates product introduction and market exploitation to ensure maximum penetration.
- Participates in the entire lifecycle of the product, working closely with development teams from product initiation to delivery to eventual product retirement.
Duties and Responsibilities
- Provide technical and subject matter support of the sales and marketing organizations in the small firm accounting space.
- Works with product management team to define specific personas for the accounting and audit industry across small firm segment.
- Supports the build out of financial business cases for new opportunities for product launches.
- Responsible for product market growth in the small accounting firm area & leads product management in the go-to-market strategies.
Requirements
- Bachelor's degree in business, Accounting, or related subject or combination of education and experience.
- CPA with firm experience ideal.
Experience
- Minimum 5 years of experience working in a content related capacity in the professional services and/or electronic publishing field and/or working as a tax expert in an accounting firm.
Other Knowledge, Skills, Abilities or Certifications
- Establish credibility.
- Financial acumen.
- Proven record of successful collaboration with various job functions.
