Senior Digital Marketing Specialist (Sr. Search Marketing and Optimization Specialist) – Hybrid R0046692

 

Job Description 

We are seeking a dynamic Senior Digital Marketing Specialist (Sr. Search Marketing and Optimization Specialist) to join our Division Marketing Team as we propel Wolters Kluwer Finance & Corporate Compliance (FCC) Division into the next era of digital marketing prowess. Central to our initiative is the enhancement of digital discovery, revolutionizing how our customers and prospects engage with our products across all fronts.

The Senior Digital Marketing Specialist (Sr. Search Marketing and Optimization Specialist) will spearhead transformation across all facets of the FCC businesses, collaborating closely with each business unit team to devise and execute cohesive SEO/SEM, prospect journey strategies aimed at unlocking business synergies and achieving optimal efficiency and ROI. This role will report directly to the FCC Division Director of Digital Marketing and will work in tandem with the OneWeb team and marketing leaders in every business unit.

The ideal candidate will possess a proven track record in driving inbound traffic and leads through search and related technologies, optimizing conversions through a detailed understanding of user journeys, coupled with an extensive understanding of digital marketing technology and e-commerce tool

 

Hybrid: Eight days a month we come together in the closest office within 50 miles to experience the value of connecting with colleagues. You will report to the Director, Digital Marketing and work under the leadership of the VP, Business Enablement FCC Compliance Solutions. This role is a part of FCC HQ | C T Corporation System (DE). | Please view site office directory for potential office preferences.

  

Required Job Qualifications (minimum):  

• Minimum of five years of experience in either B2B/B2C/B2P digital marketing projects and website management with a focus on search marketing, user journey and conversion optimization.
• Strong background in delivering multi-channel, global digital marketing capabilities with a demonstrated track record of enhancing customer engagement and fostering revenue growth.
• In-depth knowledge of search engine algorithms and ranking tactics, with a track record of success in maximizing inbound traffic volume from search engines to websites.
• Experience managing external agencies/vendors.
• Advanced familiarity with digital marketing and e-commerce tools including Google Search Console, Google Analytics (GA4), Webmaster Tool, Adwords and Search 360, Marketo, Pardot, Salesforce.com, Adobe Omniture, Adobe Target, Tag Manager, Conductor, and Brightedge.
• International work experience in developing global and multi-lingual websites.
• Advanced CMS skills and comprehensive understanding of information architecture, UX, analytics, testing, and web development, including mobile.
  
  
  

Preferred Job Qualifications:  

• Bachelor’s degree in marketing or a related field; master's degree preferred.
• Travel: one or two potential trips per year - open to change per business demand.
• Hands-on experience with CMS platforms, specifically Sitecore, is a plus.
• Hands-on experience with search platforms, specifically Conductor, is a plus.
• Ability to make data-driven decisions that deliver maximum business value.
• Excellent organizational, communication, and time management skills.
• Results-oriented with a practical, hands-on approach to accomplishing tasks.
  
  
  

 

Essential Duties And Responsibilities  

• Design, implement, and optimize user journeys and SEO/SEM best practices, KPIs, and tools to amplify discoverability, search performance, and optimization of both enterprise and product websites, driven by data insights.
• Collaborate with business unit marketers to identify gaps, propose content enhancements, and offer conversion recommendations to bolster online conversions.
• Propel SEO/organic growth through architectural, technical, and content optimizations.
• Utilize GA4 and Conductor to craft consistent reporting metrics, leveraging platforms such as PowerBI and Tableau.
• Provide ongoing education, training, and recommendations to business units to foster the adoption of best practices.
• Equip FCC business units with GA4 and Conductor reporting to facilitate content development in alignment with marketing and search objectives.
• Foster cross-functional collaboration to ensure the implementation of best-in-class discoverability practices.
• Monitor ongoing search engine presence to ensure robust brand consistency and performance across all content.
• Conduct research, testing, and evaluation of market behavior, trends, and competitors to capitalize on opportunities and maximize search effectiveness.
• Stay abreast of algorithm changes and advancements in SEM/SEO, serving as the point of contact for third-party vendor relationships.
• Measure against key KPIs and benchmarks to drive continuous improvement.
• Regularly report on insights and progress towards goals at both executive and product levels.
• Support the overarching team objective of driving continual improvement and cultivating a best-in-class, data-driven customer experience.
  
  
  

 

Additional Information:  

Wolters Kluwer offers great benefits and programs to help meet your needs and balance your work and personal life, including: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available - https://www.mywolterskluwerbenefits.com/index.html  

Please view site office directory for potential office preferences. https://www.wolterskluwer.com/en/contact-us?compositeLink={8B6D9790-777E-4EA6-8A2D-49AA4867660B}

 

 

Wolters Kluwer (EURONEXT: WKL) is a global leader in professional information, software solutions, and services for the healthcare, tax and accounting, financial and corporate compliance, legal and regulatory, and corporate performance and ESG sectors. We help our customers make important decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.  Wolters Kluwer reported 2022 annual revenues of €5.5 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 20,000 people worldwide. We are headquartered in Alphen aan den Rijn, the Netherlands.  

  

• Ranked by Forbes Magazine as among America’s Best Large Employers for 2022 - #84.  
• Wolters Kluwer secures 2nd place in Newsweek's Most Trustworthy Companies List 2023  
• CEO Nancy McKinstry ranked 16th by Harvard Business Review of the best performing CEOs in the World.  
• WK #1 for gender equality in the workplace in the Netherlands & #47 worldwide for 2023.  
  
  
  

  

Diversity Matters  

Wolters Kluwer strives for an inclusive company culture in which we attract, develop, and retain diverse talent to achieve our strategy. As a global company, having a diverse workforce is of the utmost importance. We've been recognized by employees as a European Diversity Leader in the Financial Times, as one of Forbes America’s Best Employers for Diversity in 2022, 2021 and 2020 and as one of Forbes America’s Best Employers for Women in 2021, 2020, 2019 and 2018. In 2020, we placed third in the Female Board Index, and were recognized by the European Women on Boards Gender Diversity Index. Wolters Kluwer and all of our subsidiaries, divisions and customer/departments is an Equal Opportunity / Affirmative Action employer.  

 

 

The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job.  They’re not intended to be an exhaustive list of all responsibilities and requirements. The job description provided is subject to revision and modification at any time.