Director of Marketing

We are excited that you are thinking about building your career at Wolverine Building Group and joining us to positively impact people and communities. Wolverine Building Group is recognized nationally as a leader in the construction industry. We specialize in industrial, multi-unit residential, healthcare, office, retail, and restaurant construction. We're proud to be nationally recognized as one of the "Best and Brightest Companies to Work For."

The Director of Marketing will oversee the development and execution of comprehensive marketing strategies to enhance Wolverine Building Group’s brand awareness, foster customer and community engagement, and position WBG as a leader in our target market segments. This pivotal leadership role will manage five key areas: External Marketing and Communications, Internal Marketing and Employee Engagement, Community Engagement, and Sales Enablement. The Director will utilize the latest marketing technologies and strategies to drive growth, elevate WBG’s market presence, and generate Marketing Qualified Leads (MQLs).

Essential Responsibilities

• Develops and executes a comprehensive, forward-thinking marketing and communication strategy that positions WBG as a leader in the General Contracting, Design-Build, and Skilled Trades sectors.
• Owns and articulates the "story" of WBG, maintaining consistency and authenticity across all marketing materials and platforms.
• Increases WBG’s brand awareness and influence through innovative and creative marketing campaigns.
• Works collaboratively with Sales and Market Segment Leaders to prioritize and target accounts, focusing on lead generation and conversion.
• Drives sales enablement initiatives to support and enhance WBG's sales team’s ability to generate revenue.
• Utilizes CRM to track account engagement, optimize campaigns, and deliver tailored marketing experiences that resonate with target accounts.
• Plans, executes, and optimizes multi-channel marketing campaigns, including email marketing, digital advertising, direct mail, content marketing, and event planning.
• Monitors campaign performance metrics, ensuring alignment with Key Performance Indicators (KPIs) and overall business objectives.
• Generates insights from campaign data, adjusting strategies and tactics to improve effectiveness and ROI.
• Partners with the Director of Human Resources to lead internal marketing initiatives and employee engagement efforts, ensuring a culture of pride, productivity, and alignment with WBG’s corporate mission and values.
• Partners with the Director of HR to craft an authentic employer brand that highlights WBG’s unique culture and commitment to employee development.
• Engages with community stakeholders to drive awareness, build partnerships, and contribute to the company’s reputation and impact within local markets.
• Develops and nurtures relationships with external organizations, trade groups, and local businesses to increase brand awareness, expand market reach, and create valuable opportunities for collaboration.
• Oversees and manages the marketing team budget, ensuring effective allocation of resources to drive key initiatives while optimizing costs and maximizing ROI.
  
  

Qualifications

• Bachelor’s degree specializing in business, marketing or related discipline required.
• A minimum of 7 years’ experience in Marketing & Communications with a focus on B2B marketing, preferably in the construction or related industries.
  
  

Other Knowledge, Skills, And Abilities

• Strong knowledge of digital marketing tools and technologies (CRM, email marketing platforms, SEO/SEM, content management systems, and analytics tools).
• Experience using marketing automation, CRM tools (Salesforce), and performance marketing technologies.
• Understanding of analytics tools like Google Analytics, HubSpot, or similar platforms to track campaign performance and KPIs.
• Experience with employer branding initiatives and building a strong company culture.
• Active participation in local and industry-related community engagement efforts.
• Exceptional written, verbal, and presentation skills with the ability to communicate complex ideas clearly to different stakeholders.
• Creative, innovative, and forward-thinking approach to problem-solving and campaign execution.
• Strong leadership and team management capabilities, with a focus on coaching, mentoring, and driving results.
• Highly flexible and adaptable, with a willingness to explore new ideas and technologies.
• Strong collaborator, working effectively across teams and departments to drive unified marketing goals.
• A proactive, results-driven leader who thrives in a fast-paced, dynamic environment.
• Experience with budgeting processes.
• Acts ethically and gains the trust and response of others.
• Demonstrates the ability to work effectively with people of diverse backgrounds and promote a positive working environment.
  
  

Join our collaborative work environment with opportunities for advancement, competitive wages, and great benefits including:

~Company paid health insurance with Health Savings Account match

~Dental, vision, life, and disability insurance

~401(k) retirement plan with 50% employer match

~Company holidays, parental leave, and paid time off

~Profit-sharing and performance-based bonuses

~Personal growth opportunities through training, education, and community involvement

~Tuition Reimbursement

Wolverine Building Group is an equal opportunity employer. All qualified applicants and employees will receive consideration for employment, or in terms or conditions of employment, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or status as a qualified individual with disability.