What are the responsibilities and job description for the Public Relations Manager Job at WOLVERINE WORLDWIDE INC in Rockford position at WOLVERINE WORLDWIDE INC?
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The Public Relations Manager drives and leads the development and execution of public relations programs that support growth and revenue goals across channels.
Primary Duties :
Develop strong relationships on behalf of the brand(s) with key partners (e.g. publications, bloggers, etc.) to establish and maintain relationships with media firms (e.g. publisher side) as well as the edit side (e.g. Forbes, Popular Mechanics, Men’s Health, etc.) to gain favorable opportunities for the brand.
Manage and execute the seasonal and monthly PR strategy and story focus with PR team, clearly communicating importance level of each story.
Manage PR event activations with internal teams across account and consumer and external teams including external agency partners. These activities include seasonal press day executions, preparing relevant materials, key messaging for the season and brand activation calendar.
Work with brand team and external agency partners to ensure stories are told (and content is developed to support) across channels, from digital / social, to site / email and PR.
Manage cause / community-related programs / partnerships (where applicable), including strategic plan and tactical executions across channels (e.g., PHIT America / Morning Mile).
Effectively manage external PR agency partners to drive drumbeat of coverage, award wins, etc.
Ensure creation of best-in-class, award-winning PR and events assets that will help us drive the optimal mix of paid-owned-earned media.
Monitor for risk and be prepared with risk strategies when bad PR arises.
Identify marketing wins to be shared internally.
Manage the day-to-day PR and events budget, including monthly updates with brand marketing leadership, finance and marketing.
Perform duties consistent with the Company’s AAP / EEO goals and policies.
Perform other duties as required / assigned by manager.
Knowledge, Skills and Abilities Required :
Bachelor’s Degree in Public Relations, Advertising and / or Marketing or equivalent work experience.
5-7 years Public Relations and / or Marketing experience.
Previous supervisory skills preferred.
Previous agency experience required.
Consumer product experience required, experience in the footwear and / or work boot industry preferred.
Strong personal connections with brand mission and understanding of target consumer behaviors.
Strong project management skills, time management skills and attention to detail while simultaneously managing multiple projects.
Demonstrated comfort level with public speaking and presenting.
Ability to establish and maintain effective working relationships both internally and externally.
Working Conditions :
Normal office environment. Occasional travel for events, etc. may be required.
Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.
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