Digital Consumer Engagement Coordinator - Marketing & Communications

The Digital Consumer Engagement Coordinator provides support for Marketing & Communications on all website projects, campaigns and communication for Woman’s Hospital through the day-to-day management and enhancement our website, mobile applications and digital communications. The digital consumer engagement coordinator will work with the Digital Marketing Manager, Director of Communications and VP of Marketing and Communications to assist in the development of a content strategy spanning the website and mobile applications. This role involves performing regular and ongoing audits, proofing, editing, and coordinating SME content reviews of the website and mobile applications to ensure content is accurate, relevant and consistent. The coordinator will maintain and publish new website and mobile application content following SEO best practices, recommend site and app enhancements, and submit bug and feature requests to third-party developers. Additionally, they will perform user acceptance testing before deployments and support marketing initiatives through e-newsletters, push notifications, email, and SMS messaging. This position is also responsible for providing CMS training and technical support while ensuring all digital content remains up-to-date and optimized for user engagement. 

Requirements:

• Bachelor's degree in Computer Science, Marketing, Communications, or related field is required. 
• Minimum of three years of relevant work experience in marketing, communications or a related field is required. 
• Experience in healthcare setting is preferred.
• Strong understanding of content management systems (CMS) and experience maintaining digital platforms, including websites and mobile applications is required.
• Familiarity with web development languages (HTML, CSS, JS), web development and user experience (UX) principles, user acceptance testing (UAT), and basic troubleshooting for digital platforms is required.

Responsibilities: 

• Proofing, editing and managing regular SME review of content for website and Woman's mobile applications.
• Maintaining and posting new content following SEO best practices.
• Make recommendations for improving and enhancing the site and mobile applications.
• Works with marketing staff to execute marketing campaigns and communications through e-newsletters, push notifications, email and SMS messaging.
• Proofing and editing content with attention to detail, ensuring accuracy and consistency across all digital channels.

Schedule:

Full-Time; Days

Monday - Friday

Pay Range:

Salaried/Exempt Position

$57,657 - $83,595

A Work Experience with Purpose

Woman’s is one of the largest specialty hospitals for women and infants in the United States.  We are recognized throughout the country for our innovative programs, and we pride ourselves in surpassing the expectations of those we serve.  Providing exceptional patient care and creating exceptional patient experiences are at the center of what we do at Woman’s.  Our team consistently exceeds state and national benchmarks for patient satisfaction. 

Our employees, organizational culture, mission, vision, values, and benefits make Woman’s a best place to work.  In fact, for the 17th year in a row, Woman’s has been recognized as a Best Place to Work by Modern Healthcare – making us the only healthcare organization to earn the distinction every year since the program’s inception.  We are proud of the level of care our staff provides to our patients and each other. 

If you have any questions or would like to connect with one of our recruiters directly, please e-mail hrjobs@womans.com

We are an equal opportunity employer and value diversity and inclusion at Woman’s Hospital. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, age, disability, genetic information, veteran status, national origin, gender identity and/or expression, marital status or any other characteristic protected by federal, state or local law.

Salary : $57,657 - $83,595