What are the responsibilities and job description for the MARKETING ASSOCIATE: CONTENT DEVELOPMENT AT ASCEND ANALYTICS (BOULDER, CO, HYBRID) position at Women in Cleantech and Sustainability?
Marketing Associate: Content Development | Ascend Analytics | Boulder, CO, hybrid
Reporting to the Vice President of Marketing, the Marketing Manager position blends content development, brand strategy, and project management to drive sales leads and raise the profile of the company. From short-form social media posts to in-depth case studies, we produce a variety of content, all anchored on our role as a knowledgeable advisor, providing models, forecasts, and insights that support significant investment decisions to steward capital and maximize the operational value of these investments.
This role works closely with many parts of the organization, including other marketing team members, product managers, business development, analysts, and the C-suite. A key skill is taking in technical and “wonky” information and transforming it into clear, compelling writing that elevates and differentiates Ascend to a highly sophisticated audience.
Job Responsibilities
Reporting to the Vice President of Marketing, the Marketing Manager position blends content development, brand strategy, and project management to drive sales leads and raise the profile of the company. From short-form social media posts to in-depth case studies, we produce a variety of content, all anchored on our role as a knowledgeable advisor, providing models, forecasts, and insights that support significant investment decisions to steward capital and maximize the operational value of these investments.
This role works closely with many parts of the organization, including other marketing team members, product managers, business development, analysts, and the C-suite. A key skill is taking in technical and “wonky” information and transforming it into clear, compelling writing that elevates and differentiates Ascend to a highly sophisticated audience.
Job Responsibilities
- Lead content creation across many platforms and channels, including social media, case studies, sales collateral, internal reference materials, market-facing email updates, blog posts, website, and others
- Gain a depth of understanding across all of Ascend’s product offerings to be able to communicate their value proposition, as well as understand how changing market forces affect our messaging
- Collaborate with subject matter experts to proactively develop compelling content and thought leadership ideas that align with market trends and the news cycle
- Own the Ascend Analytics brand voice
- Initiate, manage, and optimize marketing tasks and collaborate broadly across the organization to execute projects
- Analyze data and metrics, measuring and communicating performance
- Create and maintain performance dashboards to communicate marketing results with stakeholders
- Be a proactive, positive member of the marketing team, working collaboratively with efforts across demand generation, public relations, conferences & events, and other marketing efforts
