What are the responsibilities and job description for the Social Media Coordinator position at Woodruff?
Woodruff seeks a social media coordinator who has an insatiable curiosity and a work ethic to match. This social butterfly must be comfortable with all the major social media platforms – Facebook, Instagram, TikTok, Threads, Pinterest, X and LinkedIn – and have experience with each in some capacity beyond personal usage (i.e., previous professional or internship experience, running social platforms for a campus organization or a nonprofit, etc.).
As part of the social media team, this person will be responsible for day-to-day tactical social media work for assigned clients under the direction of senior social team members. Additionally, they are expected to become fully familiar with the industries, products, influencers and markets in which assigned clients operate.
Outstanding candidates will possess the ability to collaborate and communicate positively across teams, a forward-thinking attitude and an enthusiasm for growing themselves and their clients. A bachelor’s degree in communications, marketing, journalism, digital media or a related field, and up to two years of experience are preferred.
There is a strong preference for this person to be located in the Kansas City area. This role has the opportunity to work hybrid, but we also want someone who is able to come into the office at short notice.
Essential Duties and Responsibilities:
- Write social media posts for Facebook, Instagram, Threads, Pinterest, X, LinkedIn and other platforms
- Create short-form social videos (Instagram Reels and TikToks)
- Schedule posts natively and via third-party platforms
- Concept, create and schedule Instagram stories
- Monitor and moderate social platforms to respond to positive comments; draft responses to FAQs under supervision of senior team members; escalate issues/crises to senior team members
- Obtain and organize user-generated content to repurpose on social channels
- Conduct ongoing social listening or issues management tasks, such as documenting mentions on social media and key review sites
- Support influencer marketing efforts, including tracking partner posts and documenting influencer requests
- Support customer engagement initiatives, such as product sampling and surprise and delight programs or contests
- Route requests for social media graphics and other assets as directed
- Pull data from social media platforms and analytics tools as directed.
Knowledge and Skills:
- Experience with organic social media management on Facebook, Instagram, TikTok, Threads, Pinterest, X and LinkedIn
- Organization - staying on top of deadlines and to-do list proactively
- Strong work ethic and drive to achieve results
- Creativity and strategic thinking
- Unrivaled attention to detail
- Professional, positive communication
- Strong grasp on spelling and grammar; produces work which needs only minimal editing
- Knowledge of and eye for social-specific design
- Proactive desire to stay well-informed in own industry and client industries
- Integrates feedback to improve work performance.
Leader Behaviors:
- Open-minded and active listener
- Continually grows people and business
- Truthful and transparent
- Decisive and accountable
- Forward-thinking
- Proactive and communicates in a positive manner.
Education/Experience/Certification(s):
- B.A. or B.S. in journalism, communications, English or related field
- 0-2 years of experience in social media marketing
- Prior internship experience or demonstrated experience with social platforms beyond personal use.