Director of Marketing

Are you a senior marketing professional looking to work closely with leadership and decision-makers on brand development, events, and public relations? Look no further! Join one of the top legal services firms in upstate New York in a role that will have you interfacing with senior partners and developing key strategies for business development, all while earning up to $150,000/year to do it! This position will be a high-autonomy voice in the room whether it’s enabling media connections about the firm or planning an event for the community. File your motion to be considered for the job today!

Woods Oviatt Gilman LLP, the premier legal services firm in the Rochester, NY community, is in search of a

Director of Marketing and Business Development!

Requirements

• Bachelor’s degree in marketing, business, or a related field
• 7 or more years of experience in a Marketing leadership role (such as Director or Manager)
• Experience in a professional services setting, such as legal, accounting, or others
  
  

If those qualifications sound like your resume, then this is the job for you!

Why Marketing Leaders Should Consider This Opportunity

• Compensation: Earn up to $150,000/year in this dynamic, top player role!
• Benefits: Medical, dental, and vision with multiple plans to choose from; 401k straight away with matching after a year
• Culture of the Firm: Friendly, engaged, and understanding - just a few ways to describe the firm’s employees, partners, and leaders. Take on a highly autonomous role that works closely with dozens of individuals at all levels of the firm!
• Stability and Tenure: In practice since 1852, Woods Oviatt Gilman has served as a pillar of the Rochester community for generations and covers a wide range of industries and affairs.
• Amenities: Enjoy free access to a full gym and a yoga studio in the building, and free parking with a tunnel from the lot to the building!
  
  

Duties and Responsibilities:

• Oversee all public relations activity aimed at enhancing the firm’s reputation and visibility in the legal community and beyond, including press releases, client alerts and newsletters, etc.
• Serve as the primary point of contact for media inquiries and establish relationships with key media representatives to facilitate coverage of the firm’s achievements and initiatives.
• Work with Departments and attorneys to develop and implement effective business development plans utilizing thorough market research and analytics to identify opportunities.
• Understand and enhance the firm’s brand identity through innovative campaigns and initiatives that drive awareness and engagement.
• Work closely with attorneys across various practice areas to ensure marketing and business development strategies align with business goals and support client development efforts.
• Oversee the firm’s website updates to ensure a dynamic and user-friendly online presence.
• Oversee digital marketing efforts, including advertising and promotional activities across various platforms.
• Manage the firm’s ongoing podcast.
• Coordinate and manage all client events, webinars, seminars, and parties.
• Manage the firm’s sponsorship activities, identifying opportunities that align with the firm’s brand and values.
• Coordinate sponsorships for events, organizations, and community initiatives, ensuring maximum exposure and engagement.
• Manage the marketing budget, allocating resources effectively to maximize return on investment (ROI) for all marketing initiatives.
• Provide guidance to management on marketing insights, challenges, and emerging opportunities in the legal landscape.
• Utilize tools like Canva, Constant Contact, and similar programs to produce compelling marketing materials and communications.
  
  

About The Company

All qualified applicants will receive consideration for employment without regard to the individual’s race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran, or any other characteristic protected by applicable law.

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