What are the responsibilities and job description for the PR and Digital Marketing Specialist Job at Woody Folsom Nissan in Vidalia position at Woody Folsom Nissan?

1609 East First Street Vidalia, GA 30474

PR and Digital Marketing Specialist

40,000 - $60,000 Annual Salary

Generous Pay Plan Great Benefits!

3 years of PR and Digital Marketing Experience is Required

Walk-in Applicants are Welcome!

Join the Woody Folsom Nissan Team as a PR and Digital Marketing Specialist!

At Woody Folsom Nissan , we’re looking for a motivated, creative, and results-driven PR and Digital Marketing Specialist to elevate our brand presence both online and in the community. In this role, you will be responsible for developing and executing digital marketing strategies, managing public relations efforts, and enhancing our overall online reputation. You’ll work closely with our team to increase brand visibility, engage with our audience, and promote the dealership’s values and services.

As a PR and Digital Marketing Specialist, you’ll help us strengthen our relationship with the community, drive awareness through various online platforms, and ensure our digital marketing efforts align with the dealership’s growth objectives.

Why Choose Us?

Step into a role where your leadership skills and vision can truly shine. At Woody Folsom Nissan, we value our employees, support their professional growth, and celebrate the contributions they bring to our growing company.

We offer :

40,000 - $60,000 annual salary based on experience
Generous pay plan!
Medical, Dental and Vision insurance
Paid vacation and holidays
Staff discount on vehicles
Professional work environment
Full-time position
Career advancement opportunities

Responsibilities – PR and Digital Marketing Specialist :

Develop and manage digital marketing campaigns, including search engine optimization (SEO), search engine marketing (SEM), email marketing, and online ads, to increase traffic, generate leads, and promote dealership events.

Oversee the dealership’s social media presence, creating engaging content and fostering customer interaction on platforms like Facebook, Instagram, and X ( Formerly Twitter ).

Produce content for social media, press releases, blog posts, and email newsletters that aligns with the dealership’s brand and engages the community.

Build and maintain relationships with local media and organizations, executing PR campaigns that promote the dealership’s involvement in community events and strengthen its reputation.

Monitor and respond to online reviews across platforms like Google and Facebook, ensuring a positive brand image.

Track and analyze the effectiveness of marketing campaigns, providing regular reports and insights to optimize performance.

Support dealership events and promotions through targeted digital marketing strategies to drive attendance and sales.

Work closely with sales and management teams to ensure digital marketing strategies align with overall dealership goals.

Qualifications – PR and Digital Marketing Specialist :

3 years of experience in digital marketing or PR, experience in the automotive industry is a plus .

Proven success in developing and executing campaigns that drive engagement, lead generation, and brand visibility.

Strong writing and content creation skills for websites, social media, and email campaigns.

In-depth knowledge of social media platforms and experience growing social media accounts.

Solid understanding of SEO and SEM strategies, with experience using Google Analytics, Google Ads, and keyword tools.

Experience managing media relations and planning public relations campaigns.

Proficient in using analytics tools to track performance and provide actionable insights.

Experience with email marketing platforms and designing email campaigns.

Ability to maintain a consistent brand voice across all digital platforms.

Creative thinker with the ability to develop innovative marketing strategies.

Strong organizational skills and the ability to manage multiple projects efficiently.

Familiarity with CMS, CRM software, and marketing automation tools.

Proactive attitude toward learning new marketing trends and tools.

Valid driver's license

Please upload your resume. Completing the online assessment will grant you priority consideration!

Must be authorized to work in the U.S. without sponsorship and be a current resident.

Must pass pre-employment testing to include background checks, MVR, and drug screening.

About us :

Woody Folsom Nissan is the trusted dealership serving Vidalia, Toombs County, and the surrounding Georgia communities. We are more than just a dealership – we’re your neighbors, and we’re committed to supporting the people and organizations that make our community great. From recognizing local student achievements to partnering with other community initiatives, we take pride in making a positive impact. As a proud member of the community, Woody Folsom Nissan is dedicated to giving back and building lasting relationships that strengthen and enrich the Vidalia area.

We are an Equal Opportunity Employer .

All qualified applicants considered regardless of ethnicity, nationality, gender, veteran or disability status, religion, age, gender orientation or other protected status.

Salary : $40,000 - $60,000

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PR and Digital Marketing Specialist Job at Woody Folsom Nissan in Vidalia

What are the responsibilities and job description for the PR and Digital Marketing Specialist Job at Woody Folsom Nissan in Vidalia position at Woody Folsom Nissan?

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