What are the responsibilities and job description for the eCommerce Website Manager position at woom Bikes?
Are you passionate about driving digital growth and creating an exceptional online experience? woom Bikes, a global leader in designing high-quality, lightweight bikes for kids, is looking for a Web Strategy & Optimization Manager to join our team! In this role, you’ll play a pivotal role in shaping our online presence and directly impacting our mission to get more kids on bikes.
What You’ll Do:
- Boost Online Sales & Conversions: Develop and implement innovative strategies to drive online sales, improve conversion rates, and increase average order value (AOV) to support our revenue goals.
- Website Management: Oversee daily website operations, ensuring seamless functionality, regular content updates, and brand-aligned messaging.
- Content Updates & Campaigns: Manage and update website content hands-on to keep it engaging and brand-consistent. Plan and execute product launches and promotions with accurate sales forecasting and performance analysis.
- Promotions & Discounts: Oversee discount codes and promotions, tracking usage against budgets to ensure cost-effectiveness and alignment with Woom’s business objectives.
- Landing Page Optimization: Create a roadmap for landing page improvements to boost user engagement, lead generation, and overall user flow, working closely with cross-functional teams.
- Lead SEO Efforts: Take charge of comprehensive SEO efforts, including technical SEO, content optimization, and link building, partnering with agencies to increase organic growth and search visibility.
- A/B Testing & Personalization: Manage A/B and multivariate tests to optimize user experience and personalization, ensuring a seamless, impactful website experience.
- Analytics & Insights: Utilize GA4 and other analytics tools to monitor website performance, identify trends, and provide actionable insights. Present complex data clearly to guide data-driven decisions.
- Quality Assurance: Perform regular quality checks to ensure all web content is accurate, visually correct, and functional across devices and browsers.
- Stakeholder Collaboration & Reporting: Meet with stakeholders to provide insights, recommendations, and reports on digital initiatives’ effectiveness, ensuring alignment with business objectives.
- Team Leadership: Support and develop the professional growth of direct reports.
What You’ll Bring:
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 3 years of experience in eCommerce management, or website management with proven track record of driving online sales growth and improving conversion rates.
- 2 years’ experience with SEO; with proven track record of driving organic growth and performance with deep understanding of technical SEO, on page-optimization and content strategies.
- Understanding of the technical aspects of running a website, including analytics, UX, technical and content SEO, domain management, content management system, HTML/CSS/JavaScript, platform tools, localization, and budgeting.
- Strong analytics skills and ability to translate insights into actionable strategies.
- Proficiency in using Google Analytics ,GTM, and Tracking/Events
What we offer
- Unlimited Vacation and Flexibility
- Medical, Dental, Vision, Life/AD&D
- 401(k)
- Learning and Development
